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| After France ... Australia wants to pay Facebook and Google for the news |
According to ABC News, the Australian Treasury instructed the Australian Competition and Consumer Committee (ACCC) to establish a binding code of conduct for both Facebook and Google that forces tech giants to pay Australian media companies to use their content.
The Australian Competition and Consumer Commission (ACCC) has developed a voluntary code of conduct, but has informed the Australian government that a voluntary agreement to pay for content is unlikely.
The blog attempts to address the differences in bargaining power between digital platforms and media companies. The decision is part of the government's response to the 2019 digital platform survey, which included 23 recommendations on competition, consumer protection, data protection and the media. Organizational reform.
The Australian government has decided to introduce a mandatory code of conduct because progress on the voluntary code of conduct is very limited and digital companies are unwilling to pay. The committee is currently planning to publish a mandatory draft code of conduct before the end of July, which will then enter into force.
The government said the Australian media sector has decided to accelerate its business given the enormous pressure, adding that this pressure is now increasing due to the sharp decline in advertising revenue from the Coronavirus. The Australian Competition and Consumer Commission believes it is unlikely that a voluntary payment agreement will be reached. With the content.
The planned binding code of conduct includes exchanging data, arranging and displaying news content in addition to generating income and distributing news revenue in addition to creating appropriate law enforcement authorities, sanctions and binding dispute settlement mechanisms.
Will Easton, CEO of Facebook East Australia, Australia and New Zealand, said the company was disappointed by the Australian government announcement and that Facebook invested millions of dollars to embrace content deals, partnerships and training for Facebook to help Australian publishers.
A Google spokesperson said: Since February, the company has been working with more than 25 Australian publishers to develop voluntary codes of conduct. We have sought to work constructively with industry, competition, consumer protection, and government committees to draft a voluntary code of conduct, and we will do so as part of the newly created audit process. the government. ""