 |
| Corona's impact on the Kickstarter crowdfunding platform |
The Kickstarter platform was severely affected by the emerging Corona Virus, as internal notes sent by the platform's CEO (Aziz Hassan) to employees showed that new projects had decreased by 35% since last year and there were no clear signs of improvement.
Crowdfunding companies have seen a significant decrease in crowdfunding projects listed on the website. This is how Kickstarter was funded. Hassan said that the company made profits of $ 1.27 million last year. Invest in business this year.
The sharp drop prompted the company to discuss potential layoffs for its 140 employees with Kickstarter and search for ways to cut costs dramatically, including cut executive salaries, cut budgets, and close new and selective jobs when filling new vacancies.
Hassan admitted that employees have absorbed part of the uncertainty and promised to remedy this situation carefully and transparently in order to reduce fear as much as possible. The goal of these steps is to ensure that the Kickstarter platform will not only be at the end of the epidemic in the coming years. Supporting developers and others.
The memo says: "Although projects on the ground have continued to receive a lot of support from supporters, we have implemented fewer projects in the past few weeks, we must examine a wide range of ways of corporate restructuring, including understanding layoffs" ". All teams and staff at all levels have potential. ""
Hassan said that the Kickstarter platform is negotiating with the International Bureau and the Professional Staff Union (OPEIU), which represents the Kickstarter Alliance, and OPEIU said it has started discussions with the Kickstarter government, but it is too early to comment.
The platform tried to encourage creators to continue deploying projects during the epidemic, launched a plan to attract small projects that could be developed at home, and began monitoring the project (COVID-19). Exclude any advertisement of wrong or wrong solutions while promoting other useful projects.