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| BYGGLEK ... an innovative solution that combines entertainment and storage |
The Swedish company IKEA and the Danish LEGO Group proved the long-awaited results of their cooperation. The two brands have teamed up to develop an interesting storage solution called BYGGLEK.
The new BYGGLEK series includes a set of storage boxes with Lego nails and a set of special Lego bricks. The goal is to encourage people to play around and make storage fun.
BYGGLEK will be sold by IKEA in IKEA retail channels in Europe (excluding Russia) and North America starting October 1st. Global sales will start in 2020.
IKEA and Lego believe that games can make families and the world a better place, and aim to remove obstacles in everyday life while creating a practical and engaging experience that children and adults can share together.
Play is the most intuitive and powerful way for children to learn and grow. However, children and adults sometimes have different views when playing and being creative at home.
When adults have to find buildings frequently, children see an environment filled with enthusiasm and creativity where they naturally desire play, comfort and repetition.
By organizing and rearranging children's creativity while playing, we are destroying their play, creativity and development. So IKEA and Lego hope to create a storage solution that is an enjoyable experience in itself.
And since the BYGGLEK box is equipped with Lego screws on the top and front, kids can integrate the storage box as part of the Lego design, store the story in it and show their creativity.
IKEA said we still believe in the power of games and adults often see chaos, and children see exciting creative environments, and BYGGLEK funding will help bridge the gap between these two theories to ensure the world is more creative in carrying itself. Families are everywhere.
BYGGLEK series is fully compatible with other IKEA products, so that your child's creativity becomes a unique home decor.
BYGGLEK said "BYGGLEK" isn't just a box, it also offers a range of products for families. These products help create more leeway in everyday life, enhance creativity and give children a chance to play together.
BYGGLEK has four different products: three small boxes, two big boxes and a number of LEGO blocks to start your gaming experience.
(BYGGLEK) can be used for all current and future LEGO games. The LEGO® system allows kids to create their own stories and develop essential 21st century skills.