 |
| Aston Martin has a Samsung foldable phone |
South Korean brand Samsung has partnered with automaker Aston Martin to bring the Samsung Galaxy Z Fold 2 or Aston Martin Racing Edition to the market in China.
People generally think the Galaxy Z Fold 2 is the only foldable phone that can be purchased.
This is due to improved build quality, comprehensive feature list, and versatility. However, given the $ 2000 price tag, the device is quite expensive even by 2020 standards.
Samsung's latest foldable phone is more affordable in China and costs 16,999 yuan (about $ 2540) in the Chinese market.
The Aston Martin Racing Edition foldable phone comes with up to 12 GB of RAM and 512 GB of storage, and it costs about 20,999 yuan (about $ 3140).
This means that the price of this phone (Aston Martin Racing Edition) in China is $ 600 higher than the Galaxy Z Fold 2 model and more than $ 1000 higher than the American model (Galaxy Z Fold 2).
The Aston Martin Racing Edition foldable phone offers a few additional features at this price, including: Galaxy Watch 3 LTE, limited-edition jerseys and hats, and leather bags, all featuring the Aston Martin logo in the Special Edition. from the phone.
Otherwise, you shouldn't expect any commercial or design additions to the phone itself.
Samsung sells a special version of the Galaxy Z Fold 2 cell phone in China through (Tmall). The order is expected to ship on November 6th. There is currently no information on higher availability in other regions.
It should be noted that this is not the first time that a car brand has used its name on a mobile phone, as the luxury car brand Bentley used its name on a mobile phone (Vertu) and sold for 9,000 dollars.
Be it phones, T-shirts, hats, watches, handbags, bikes, or even perfumes, luxury car makers want to sell their branded goods. Because it is another way to take advantage of trademark equity.