Facebook paid millions for the content
Facebook paid millions for the content

According to the Guardian report, Facebook launched the "News" brand in the United Kingdom in January, an initiative that is expected to pay publishers millions in royalties annually.

Facebook said on the blog that announced the release: It is also designed to help publishers increase their audience, which can help increase subscriber numbers and ad revenue.

For publishers, perhaps the most important aspect of the service is the amount of content Facebook claims to pay for.

Facebook declined to disclose any portion of the cost of the plan, but according to The Guardian, some publishers hope to make millions of dollars a year from the service, usually costing Facebook tens of millions of dollars.

Facebook has partnered with more than a dozen publishers, including Guardian Media Group, The Economist, Daily Mirror, Daily Express, Wired, Liverpool Echo and Manchester Evening News.

As in the United States, the News tab contains a selection of personal stories.

A summary of the most important news is provided, leading readers to original and authoritative reports. The service also recommends new topics and articles based on what users want to read and share.

“Facebook journalists value quality reporting and determine individual news source when choosing which news to highlight,” said Sarah Brown, director of the Facebook Nordic News Partnership.

The News tab was officially launched in the US earlier this year. According to the company, 95% of traffic publishers who have the service are from new audiences.

The company announced in August that it plans to expand its services to more countries over the next year, including the United Kingdom, Germany, France, India and Brazil.

Facebook announced today that it is actively negotiating the launch of the service in France and Germany, without mentioning Brazil or India.

Facebook announced that in addition to launching the British news brand, it has also expanded its Community News Project, which has funded the training of 80 journalists over the past two years.

The program was extended for a year and cost $ 3 million. In addition to training dozens of new reporters, more than half of the reporters already registered could be trained for a year. in the program.

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