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| Due to reduced demand production of iPhone 12 mini may stop |
Due to the decrease in demand, Apple may stop producing the iPhone 12 mini as the iPhone mini version has appeared alongside the iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max, which are said to perform relatively well in the market.
Apple introduced the iPhone 12 mini to provide the first choice for consumers looking for a flagship iPhone mini. However, the device did not live up to expectations.
The iPhone Mini version has a lot of similarities with the iPhone 12, but the screen is smaller and the battery life is shorter.
William Yang, a supply chain analyst at investment bank JP Morgan, warned investors in a report that production of the iPhone 12 mini could end in the second quarter of 2021.
The closing does not mean that the iPhone mini version will be removed entirely from the market as there is still enough stock to hold the small model for a while.
The analyst has reportedly cut his production forecast for the small iPhone by 11 million units.
IPhone 12 production forecasts were also revised by 9 million, while iPhone 12 Pro and iPhone 11 production are expected to increase by 2 million and 8 million, respectively.
Last month, research firm CIRP reported that the iPhone mini version generated only 6% of iPhone sales in October and November.
A trusted analyst (Ming-Chi Kuo) also said last year that neither the iPhone 12 mini nor the iPhone 12 is meeting expected demand.
Being the smallest in the series, the iPhone 12 mini has a 5.4-inch screen, while the iPhone 12 and iPhone 12 Pro have the same 6.1-inch screen, and the larger iPhone 12 Pro Max in the series has a 6.7-inch screen. Inch screen.
Yang said in his note that production expectations for the iPhone 12 Pro Max could increase by 11 million units. Analysts said that there will be four new devices with smaller designs and longer battery life in the second half of 2021..
The analyst predicts that Apple's supply chain partners will produce 80 to 90 million units of the iPhone series in the second half of 2020 and that the iPhone 12 series will reach 76 million units in the second half of 2020.