In a bold move to cement its position in the competitive budget smartphone market, Itel has unveiled the City 100, a feature-packed device designed specifically for Gen Z. Combining sleek aesthetics, rugged durability, and cutting-edge AI-powered tools developed in partnership with DeepSeek, the City 100 aims to redefine what affordable smartphones can deliver.
Designed for the Trendsetters
The Itel City 100 boasts a sleek, modern design with a 6.6-inch HD+ display, offering vibrant visuals for streaming, gaming, and social media. Built to withstand daily wear and tear, its shock-resistant frame and scratch-proof screen cater to the on-the-go lifestyles of young users. But the real magic lies under the hood.
DeepSeek R1 AI: Smarter Than Your Average Phone
At the heart of the City 100 is the DeepSeek R1 AI engine, a suite of intelligent features designed to enhance productivity and creativity. From advanced photo optimization that automatically adjusts lighting and filters for Instagram-ready shots to a voice assistant that learns user habits, the AI adapts to individual needs. “The DeepSeek R1 isn’t just about automation—it’s about personalization,” says Itel’s Product Manager, Liu Wei, in the official press release.
One standout feature is the AI-powered noise cancellation during calls, ensuring crystal-clear conversations even in bustling environments—a nod to Gen Z’s multitasking hustle.
Infrared Remote Control: Your Phone, Your Universal Remote
In a clever throwback to simpler tech times, the City 100 includes a built-in infrared (IR) blaster, turning the device into a universal remote for TVs, ACs, and other home appliances. Whether dominating TikTok or binge-watching YouTube, users can control their entire entertainment setup without leaving the couch. For a demo of this feature in action, check out itel’s YouTube channel.
Battery Life That Keeps Up
No smartphone is complete without endurance, and the City 100 delivers with a 5,000mAh battery—enough to power through a full day of classes, content creation, or late-night gaming marathons. Coupled with 10W fast charging, downtime is kept to a minimum.
Pricing and Availability
Priced aggressively to appeal to budget-conscious buyers, the City 100 is now available for purchase on Amazon and through Itel’s official product page. With color options like “Cyber Silver” and “Midnight Black,” the device merges affordability with aspirational tech.
Behind the Brand: Itel’s Rise to Global Prominence
Itel’s parent company, Transsion Holdings, has quietly dominated emerging markets with its value-for-money devices. As highlighted in a Business Day report, Transsion’s strategy of understanding local needs—like multi-SIM support and long battery life—propelled it to become the world’s fourth-largest smartphone vendor. The City 100 continues this legacy, blending global tech trends with regional practicality.
Final Thoughts
The Itel City 100 isn’t just another budget phone—it’s a statement. By integrating AI smarts, retro-cool IR tech, and Gen-Z-centric design, Itel proves innovation doesn’t have to break the bank. For a generation that demands versatility, the City 100 might just be the ultimate sidekick.
Stay tuned to Itel’s social channels for updates, and drop a comment below: Would you trade your current remote for a smartphone that does it all?
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