In an era where vinyl records have staged a triumphant comeback and flip phones are rebranded as “minimalist must-haves,” it’s no surprise that cassette tapes are wiggling their way back into the cultural zeitgeist. The latest player in this retro revival? We Are Rewind, a brand known for resurrecting vintage tech with a modern twist. Their newest creation—a retro-styled boombox complete with a cassette deck and Bluetooth connectivity—is turning heads (and ears) for all the right reasons.
A Love Letter to the ’80s, with a 2024 Upgrade
The We Are Rewind Boombox isn’t just a nod to the past; it’s a full-throated celebration. Designed to mimic the iconic portable stereos of the 1980s, it features a rugged handle, chunky control buttons, and a built-in cassette player that actually works. But don’t let the throwback design fool you—this device is packed with modern tech. Alongside the tape deck, it boasts Bluetooth 5.0, a USB-C charging port, and a rechargeable battery that promises up to 10 hours of playtime.
“Cassettes are having a moment, but we didn’t want to create a gimmick,” says a We Are Rewind spokesperson. “This is for people who genuinely miss the tactile experience of popping in a mixtape, but who also want to stream their Spotify playlists seamlessly.”
Why Cassettes? Blame the Aesthetics (and the Algorithm)
The resurgence of analog formats isn’t just about nostalgia. For Gen Z and millennials raised on digital convenience, cassettes offer a tangible, slower-paced counterpoint to algorithm-driven streaming. Plus, artists like Taylor Swift and Billie Eilish have released limited-edition cassettes, fueling demand. We Are Rewind’s boombox taps into this movement, letting users dust off old mixtapes or dive into new indie releases pressed onto tape.
But the Bluetooth feature ensures it’s not stuck in the past. Pair it with your phone to toggle between your Guardians of the Galaxy soundtrack on cassette and a podcast via Bluetooth—all while sporting a design that screams “vintage gym locker room.”
🔗 Ready to rewind? Check out the boombox (and its neon color options) here: We Are Rewind
Behind the Brand: We Are Rewind’s Mission
We Are Rewind isn’t new to the retro-tech game. The French startup first gained attention with its reimagined portable cassette players, which sold out repeatedly after going viral on TikTok. Their boombox feels like a natural next step—bigger, bolder, and unapologetically hybrid.
The device also addresses a practical concern: most vintage boomboxes on eBay are clunky, prone to mechanical failure, and lack modern safety standards. We Are Rewind’s version includes updated speakers (2 x 10W), anti-tangle tape mechanics, and a lithium-ion battery that won’t leak or explode.
Who’s Buying This?
The target audience is twofold:
- Nostalgic Gen Xers who still have boxes of mixtapes in their attic.
- Younger collectors who crave analog quirks but refuse to sacrifice convenience.
As one beta tester joked, “It’s like having a DeLorean—you can time travel, but the cupholders are from 2024.”
Pricing and Availability
The boombox retails for $299 and comes in black, silver, or an eye-searing neon yellow. Preorders are live now, with shipping set for late 2024.
The Bottom Line
We Are Rewind’s boombox isn’t just a gadget—it’s a bridge between generations. Whether you’re reliving your high school years or discovering cassettes for the first time, this device proves that sometimes, the best way forward is to press rewind.
Now, if you’ll excuse us, we’ve got a Thriller tape to cue up. 🎧
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