Walmart’s budget-friendly Onn streaming devices, known for delivering solid performance at rock-bottom prices in the U.S., are finally making their international debut. The Onn 4K and its upgraded sibling, the Onn 4K Pro, have begun appearing on shelves in Canada and the U.K., according to recent reports. But there’s a catch: buyers outside the U.S. will need to dig deeper into their wallets.
Expansion Beyond U.S. Borders
The Onn 4K lineup, powered by Google TV, has quietly expanded to Walmart stores in Canada and the U.K., as spotted by Reddit users and tech enthusiasts. In Canada, the standard Onn 4K is priced at CA29 USD), while the Pro model retails for CA58 USD). Meanwhile, in the U.K., the Onn 4K Pro has been listed for £70 (50.
This international rollout follows months of speculation about Walmart’s plans to leverage its Onn brand globally. The devices, which compete with Amazon’s Fire TV sticks and Roku’s streaming boxes, offer 4K HDR streaming, Google Assistant integration, and access to thousands of apps. The Pro model steps it up with Dolby Vision support, expanded storage, and a redesigned remote with backlit buttons.
Why the Price Hike?
The markup has sparked debate among shoppers. For context, the base Onn 4K costs just $30 in the U.S., making the Canadian and U.K. prices notably steeper even after currency conversion. Industry analysts point to factors like import tariffs, distribution logistics, and regional licensing fees as potential culprits. Others suggest Walmart is testing price elasticity in new markets before adjusting strategies.
As noted in a detailed breakdown by GSMGo Tech, the hardware itself remains unchanged, leaving buyers to weigh whether the premium is justified. Meanwhile, the Pro model is also available via Amazon in select regions, though at similarly elevated rates.
Mixed Reactions from Early Adopters
On Reddit, reactions have been split. Canadian shoppers expressed cautious optimism, with one user noting the Pro’s specs still undercut competitors like the NVIDIA Shield. “For CA$80, you’re getting Dolby Vision and a better remote than most,” wrote a poster in a Walmart Canada thread. Others were less forgiving, calling the international pricing “a blatant cash grab.”
In the U.K., where the Pro model recently surfaced at a London Walmart, locals criticized the £70 tag as “out of touch,” especially when compared to the £60 Amazon Fire TV Cube. A Reddit discussion highlighted concerns over whether the device’s Google TV integration and lack of ads—a key selling point in the U.S.—justify the premium.
What’s Next for Onn?
Walmart’s global push signals ambition, but the pricing strategy raises questions. Will international buyers embrace the Onn brand despite the markup, or will competitors like Roku and Amazon dominate as usual? The answer may hinge on how quickly Walmart adapts. If sales lag, discounts or regional promotions could follow.
For now, the expansion offers a glimpse into Walmart’s playbook: leveraging its retail muscle to carve out space in the crowded streaming market. Whether the Onn devices can replicate their U.S. success abroad remains to be seen, but one thing’s clear—streaming just got a little more complicated for bargain hunters outside America.
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