BARCELONA—In a strategic move to capture the premium fitness wearables market, Amazfit has unveiled its sleek Active 2 Square smartwatch for global consumers. Combining minimalist aesthetics with robust health-tracking capabilities, the device targets urban professionals and fitness enthusiasts seeking style without sacrificing functionality—a direct challenge to giants like Apple and Samsung.
Design Meets Durability
The Active 2 Square breaks from Amazfit’s traditional circular designs with a sharp, angular stainless steel chassis and a 1.75-inch AMOLED display. Weighing just 31 grams, it features interchangeable fluoroelastomer bands and a sapphire glass face resistant to scratches. Available in Midnight Black, Moonlight Silver, and Forest Green, it merges boardroom elegance with gym-ready resilience. "It’s for those who want a watch that transitions from HIIT workouts to client meetings," said Amazfit’s design lead, Elena Rossi.
Health Tech That Adapts to You
Beyond basic step counting, the watch introduces BioTracker 5.0 PPG, a sensor capable of monitoring blood oxygen (SpO2), stress, and real-time heart-rate variability during high-intensity activities. Its standout feature? An AI-powered "Recovery Score" that analyzes sleep quality, exertion, and vital signs to recommend personalized rest intervals—a first for Amazfit. For mindfulness, guided breathing exercises sync with stress-level alerts.
Sleep tracking also gets an upgrade, detecting sleep stages with 98% accuracy (validated by independent lab tests) and offering actionable insights via the Zepp app.
Battery Life: The Silent Hero
Amazfit claims a staggering 24-day battery life in basic mode (12 days with always-on display enabled)—outlasting most competitors. GPS-intensive activities drain it in 26 hours, still surpassing industry averages. The magnetic charging dock refuels 50% in 20 minutes.
Smart Features for Daily Life
The watch supports Bluetooth calling, voice assistants (Alexa and Google Assistant), and notifications across 150+ apps. For contactless payments, it integrates with Zepp Pay (global) and NFC wallets. Offline music storage (3GB) syncs Spotify playlists, while over 150 sport modes—from paddleboarding to snowboarding—track performance metrics like stroke rate and elevation gain.
Global Availability & Pricing
Starting today, the Active 2 Square ships worldwide at $199.99. Early adopters can snag a 15% discount via Amazfit’s official store, bundled with two extra bands. For Amazon Prime members, expedited delivery is live on the product page, alongside extended return windows.
The Verdict
With the Active 2 Square, Amazfit isn’t just iterating—it’s redefining accessibility in the premium segment. Analysts note its aggressive pricing undercuts rivals by 30-40%, potentially disrupting market dynamics. As wearables evolve from gadgets to health companions, Amazfit’s focus on holistic wellness and endurance could sway even loyalists of pricier brands.
TechPulse Daily will publish a hands-on review next week.
Key Specs Recap:
- Display: 1.75” AMOLED (450 nits)
- Sensors: BioTracker 5.0 PPG, accelerometer, gyro, compass
- Durability: 5 ATM water resistance, -20°C to 50°C operation
- Compatibility: Android 9+, iOS 14+
- Battery: 300mAh, magnetic charging
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