The action camera arena is heating up, and DJI isn’t sitting on the sidelines. Leaked documents and industry sources confirm that the drone giant is preparing to launch the DJI Osmo 360, a high-end 360-degree camera targeting GoPro’s Max series and Insta360’s flagship X5. Slated for a summer 2025 release, this move signals DJI’s boldest push yet into the competitive consumer action-cam market.
The Leak: What We Know
According to promotional materials obtained by ITHome and verified by multiple insiders, the Osmo 360 will feature 8K 360-video recording, a leap beyond the 5.7K standard set by rivals. It’s also expected to include DJI’s signature RockSteady 3.0 stabilization, AI-powered subject tracking, and a rugged, waterproof design rated for depths up to 10 meters.
"This isn’t just another 360 cam—it’s a statement," said tech leaker @Hakasushi, who first hinted at the project. "DJI’s leveraging its drone tech for next-level stabilization and image quality."
Follow @Hakasushi for real-time leaks
Pricing and Positioning
Per GSMGoTech, the Osmo 360 will retail between $749–$799, placing it squarely against the rumored Insta360 X5 (expected at $799) and the aging GoPro Max ($499). DJI’s aggressive pricing suggests a focus on content creators demanding cinematic quality without pro-grade budgets.
Key rumored specs:
- Dual 1/1.7-inch sensors for improved low-light performance.
- 360-degree spatial audio with wind noise reduction.
- "Invisible" selfie stick mode for solo creators.
- 30-minute improved battery life over the X4.
Why It Matters
DJI’s move pressures GoPro and Insta360 to innovate faster. As ITHome reports, Insta360’s X5—also due this summer—will counter with AI editing tools and a modular design. Meanwhile, GoPro remains silent about a Max successor, though its recent firmware updates hint at new hardware.
Availability and Competition
The Osmo 360 is tipped for a late July launch, with pre-orders likely in mid-June. DJI’s global supply chain could give it an edge over Insta360, which faced delays with the X4.
For now, shoppers eyeing 360 cams can compare current models:
- GoPro Max at $499 (Amazon)
- Insta360 X4 at $499
But as GSMGoTech notes, waiting until August might be wise. With three flagship 360 cams dropping in weeks, the battle for VR content dominance just went nuclear.
— Alex Rivera covers consumer tech and imaging. Have a tip? Reach out via X or Threads.
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