iPhone 17 Pro Tipped to Launch With Series-First Displaced Apple Logo

Design shakeup targets functionality over tradition

With Apple’s iPhone 16 launch still months away, attention is already pivoting to its successor. A new leak suggests the iPhone 17 Pro will break a 17-year design tradition by repositioning its iconic rear Apple logo—a first in iPhone history.

According to reliable leaker Majin Bu, Apple plans to shift the logo significantly lower on the iPhone 17 Pro’s back panel, abandoning the centered placement used since the original iPhone. Current iPhone 15 Pro models (below) highlight the soon-to-change design:

Why Move the Logo?

Sources indicate the change isn’t purely aesthetic. The relocation reportedly accommodates a redesigned internal layout centered on enhanced thermal management and next-gen wireless charging. By moving the logo downward, Apple frees space near the device’s upper/mid-section for:

A larger vapor chamber to dissipate heat from the A19 Pro chip
An expanded wireless charging coil supporting reverse charging for accessories
Additional sensors for rumored "health monitoring" features

This strategic shift follows complaints about thermal throttling in recent Pro models. As one engineer noted: "The logo’s current position blocks optimal heat distribution. Lowering it unlocks critical real estate."

Fan Reactions & Industry Implications

Early reactions are mixed. Purists argue the off-center logo "breaks Apple’s symmetry," while tech analysts praise the function-over-form approach. The move also hints at Apple’s confidence in brand recognition—consumers no longer need a centered logo to identify the device.

Notably, the repositioning aligns with leaked schematics showing a rearranged camera array and thinner bezels, suggesting the iPhone 17 Pro could be Apple’s most internally reimagined model since the iPhone X.

The Bigger Picture

While the iPhone 16 series will retain the classic logo placement, this leak signals Apple’s aggressive innovation cycle for 2025. As Majin Bu’s exclusive report details, the change reflects Apple’s "hardware-first" approach to solving thermal limitations ahead of anticipated AI-powered features.