If you've been eyeing that Philips Hue starter kit or dreaming of color-changing ambiance in your living room, you might want to hit "buy" sooner rather than later. Signify, the parent company of the popular Philips Hue brand, has confirmed a price increase across its entire smart lighting lineup in the United States, effective July 1, 2025.
The move, impacting everything from individual bulbs to sophisticated fixtures and accessories, is attributed to rising operational costs. Signify points to persistent global inflation, increased expenses in raw materials, manufacturing, and logistics as the driving factors behind the hike. While the exact percentage increase varies by product, consumers can expect noticeable jumps at the checkout.
Industry watchers note that while Philips Hue remains a leader in the smart home lighting space, known for its reliability, extensive ecosystem, and vibrant color quality, it also commands a premium price. This increase will further widen the gap between Hue and some more budget-friendly competitors. Specific examples haven't been officially broken down by Signify, but reports suggest core products like the popular White and Color Ambiance bulbs, light strips, and bridge kits could see increases ranging from $5 to $20 or more per item.
Where did this news break? The impending price rise was first detailed in a report published earlier this week. According to HueBlog, which closely tracks the brand, the increases are set to roll out consistently across major US retailers, both online and in physical stores, starting next Monday.
This isn't the first time Philips Hue has adjusted prices upwards in recent years, but the July 1st hike appears to be a significant, broad-based adjustment. For consumers, the message is clear: if you have Philips Hue products on your shopping list, purchasing them before July 1st will lock in current pricing. Retailers might also see a short-term bump in sales as savvy shoppers rush to beat the deadline.
While alternatives exist from brands like Govee, TP-Link Kasa, or Wyze, Hue's deep integration with platforms like Apple HomeKit, Amazon Alexa, and Google Home, along with its vast accessory ecosystem, keeps it a top choice for many. This price increase, however, may push some budget-conscious buyers to explore those other options more seriously. Whether the premium remains justified for the average smart home enthusiast in light of these new costs will be a key question moving forward. For now, the countdown to more expensive smart lighting has begun.
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