In a strategic power play, Samsung’s upcoming Galaxy Z Flip7 is poised to challenge Motorola’s premium flip-phone dominance with an aggressively competitive price tag. Industry insiders reveal the Z Flip7’s starting cost will fall significantly below its chief rival—the recently unveiled Motorola Razr 60 Ultra—potentially reshaping the foldable market this summer.
According to a detailed leak from German tech outlet WinFuture, Samsung aims to price the base model of the Z Flip7 at approximately €1,099 (roughly $1,170). This undercuts the Razr 60 Ultra’s €1,199/$1,299 entry point by nearly €100, a surprise move given Samsung’s typical premium positioning. The report suggests Samsung is leveraging supply-chain efficiencies and scale to absorb costs, prioritizing market share over margins.
The pricing strategy targets Motorola’s resurgence in the flip-phone arena. The Razr 60 Ultra gained early praise for its 4.0-inch cover screen and Snapdragon 8s Gen 3 chip, but Samsung’s counterpunch—rumored to include a larger 3.9-inch cover display, upgraded hinge, and IP58 dust/water resistance—now threatens to overshadow Motorola’s hardware edge.
Key Context:
- Z Flip7 Expected Price: €1,099 (~$1,170)
- Razr 60 Ultra Current Price: €1,199 ($1,299)
- Launch Window: Both devices due late July/early August.
For enthusiasts tracking the leaks, WinFuture’s full breakdown offers granular spec comparisons. Meanwhile, early adopters can already snag discounts on current-gen foldables like the Galaxy Z Flip5 via Amazon’s Prime Day deals—a tactical preamble to the coming price war.
Analysts note Samsung’s gambit could pressure Motorola into last-minute adjustments, especially in European and Asian markets where flip phones command cult followings. "Samsung’s pricing isn’t just competitive—it’s disruptive," says TechInsights’ Mira Chen. "They’re betting foldables go mainstream, and affordability is the key."
If Samsung holds this €1,099 floor, the Z Flip7 may achieve two firsts: the most affordable flagship foldable launch in years and a clear shot at dethroning Motorola’s style-focused appeal. With both devices set to debut within weeks, the summer’s hottest tech rivalry is officially heating up.
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