June 18, 2025 – In a move that's sending waves of cautious relief through the gaming community, 2K Games has officially opened pre-orders for the highly anticipated Borderlands 4. The biggest surprise? The Standard Edition won't be hitting the feared $80 price point that has become increasingly common for major AAA releases.
Following industry giants like Activision and EA pushing flagship titles to $79.99, many fans of Gearbox's loot-shooter franchise braced for a similar hit to their wallets. However, 2K has confirmed to outlets like GameSpot that the Standard Edition of Borderlands 4 will carry a $69.99 USD price tag – aligning it with the current baseline established by Sony and Microsoft for their first-party titles and many others over the past few years.
"While development costs continue to rise, we're constantly evaluating the value proposition for our players," a 2K spokesperson stated. "For Borderlands 4, we felt confident delivering an experience worthy of the franchise at the $69.99 price point for the base game."
Pre-orders are now live across all major platforms: PlayStation 5, Xbox Series X|S, and PC (via Steam and the Epic Games Store). You can head straight to the source to secure your copy:
👉 Pre-order Borderlands 4 Now: https://borderlands.2k.com/borderlands-4/buy/ 👈
Edition Breakdown:
- Standard Edition ($69.99): The base game. Pre-order bonuses typically include early unlocks or cosmetic items, though specific details for BL4 are still rolling out.
- Deluxe Edition ($99.99): Includes the base game, the Season Pass (containing the first four major campaign DLCs), bonus cosmetic packs, and early access to some in-game gear. This is the tier aimed at dedicated vault hunters.
- Super Deluxe Edition ($129.99): Bundles everything in the Deluxe Edition plus additional cosmetic items, a digital soundtrack, and an art book. Traditionally, this is the collector's tier.
Fan Reaction: Relief, But Questions Remain
The reaction online has been largely positive, with many fans expressing relief at dodging the $80 bullet. "Honestly shocked and pleasantly surprised," commented Reddit user PsychoM4Rk4. "Was fully expecting the sting. $70 still isn't cheap, but it feels less predatory right now."
However, the pricing of the higher tiers, particularly the Super Deluxe Edition at $130, has drawn some scrutiny. The value proposition hinges heavily on the perceived quality and quantity of the included DLCs and cosmetics, which remain largely unknown.
The Bigger Picture and Release Date
This pricing decision places Borderlands 4 alongside other major franchises like Elden Ring, Starfield, and Final Fantasy that have held at $70 for their standard editions, rather than joining the recent $80 club populated by Call of Duty and EA Sports FC.
While pre-orders are live, 2K has yet to announce a concrete release date for Borderlands 4, only confirming it's targeting Calendar Year 2026. Speculation points towards a Fall 2026 window, following the traditional Borderlands marketing cycle.
The Takeaway
For gamers weary of escalating base game prices, Borderlands 4's $69.99 standard edition is a welcome development. It signals that not every major publisher is immediately jumping on the $80 bandwagon, offering a reprieve for fans of this particular franchise. Whether this price point reflects confidence in the game's standalone value, a strategic move to maximize sales volume, or simply a different internal calculation remains to be seen. But for now, Vault Hunters looking to pre-order can do so knowing the standard entry fee hasn't taken the dreaded extra leap.
Will you be pre-ordering Borderlands 4? Which edition catches your eye? Let us know in the comments below!
Tags: Borderlands 4, 2K Games, Gearbox Software, Pre-Orders, Video Game Pricing, $70 Games, $80 Games, AAA Games, Looter Shooter, Gaming News
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