In a bold move for the affordable smartphone market, Vivo has launched the Y300c, packing flagship-level specs into a sub-₹15,000 device. The phone, unveiled in China this week, targets budget-conscious users who refuse to compromise on performance or display quality—a rare trifecta in this price range.
Flagship Features on a Budget
The standout feature is its 12GB RAM—unprecedented for a budget device—paired with virtual RAM expansion technology for seamless multitasking. Gamers and power users can expect buttery-smooth performance, even with demanding apps running simultaneously.
But the real showstopper is the 6.78-inch FHD+ AMOLED display with a 120Hz refresh rate. Typically reserved for premium models, this combo delivers vibrant colors, deep blacks, and ultra-responsive scrolling. Whether streaming videos or gaming, the visual experience rivals phones twice its price.
Powering this beast is a 6,500mAh battery, Vivo’s largest ever in the Y-series. With 44W fast charging (adapter included), users get hours of use from minutes of charging—perfect for on-the-go lifestyles.
Camera & Design
On the rear, a 50MP AI dual-camera system handles daylight photography adeptly, while an 8MP front camera caters to selfie enthusiasts. The design features a sleek, gradient plastic back with a minimalist camera module and a side-mounted fingerprint sensor. Running Funtouch OS 14 (based on Android 14), it promises two years of software updates.
Early Reactions & Pricing
Tech analysts are calling it a "game-changer," noting that Vivo undercut competitors by offering specs usually seen in ₹25,000+ devices. The base variant starts at CNY 1,299 (~₹15,300) for 12GB+256GB, with pre-orders now live:
👉 Vivo China Store
👉 Global via Amazon
The Catch?
While the MediaTek Dimensity 6300 chipset isn’t top-tier, it balances efficiency and performance for daily tasks. The camera lacks optical zoom, and the plastic build feels utilitarian. Still, for raw specs per rupee, the Y300c sets a new benchmark.
Bottom Line
Vivo’s Y300c redefines budget expectations, proving high RAM, AMOLED screens, and colossal batteries needn’t break the bank. As budget segments heat up globally, this could pressure rivals to up their game—or slash prices.
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