Microsoft is poised to shake up the portable gaming market with its rumored Xbox handheld devices, the ROG Xbox Ally and Ally X. According to multiple leaks, the standard Ally model will launch at €599, while the premium Ally X will command €899. Industry insiders suggest a global release could land as early as October 2025, positioning Xbox to rival the Steam Deck and ASUS ROG Ally.
The leaks, first detailed in an exclusive report by PureXbox, cite insider sources confirming both devices will run a custom "Windows Core OS" optimized for Xbox Game Pass. The Ally X reportedly features double the RAM (32GB), a larger battery, and enhanced cooling for AAA gaming. Meanwhile, tech analyst eXtas1s highlighted performance benchmarks in a recent YouTube breakdown, noting the Ally X targets 1080p/60fps in demanding titles like Starfield.
GSMGo Tech’s comprehensive analysis suggests Microsoft’s aggressive pricing strategy aims to undercut high-end competitors. The €599 base model includes a 7-inch 120Hz display and 512GB SSD, while the Ally X upgrades to a 1TB SSD and VRR screen. Both devices feature Xbox’s signature Share button and deep integration with Xbox Cloud Gaming.
Pre-order listings have already surfaced on Amazon for accessories like docks and cases, hinting at imminent availability. For those planning upgrades, the official Xbox Ally travel case appears ready for launch day.
Why It Matters
At €899, the Ally X enters premium territory but justifies its price with specs rivaling gaming laptops. The €599 model, however, could democratize high-fidelity handheld gaming—especially paired with Game Pass’ library. Analysts warn the pricing may pressure Sony to accelerate its own PlayStation Portal successor.
Microsoft has yet to confirm details, but with leaks mounting, an official announcement is expected before Gamescom in August. If these reports hold, Xbox’s handheld gambit could redefine on-the-go gaming by holiday 2025.
Stay tuned for updates.
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