DJI Shakes Up the Action Camera World with First 360° Offering: Meet the Osmo 360




DJI, the drone and imaging giant, has officially entered the 360° camera arena with the groundbreaking Osmo 360—its first-ever spherical action camera. Designed to compete head-on with industry stalwarts like Insta360 and GoPro, the Osmo 360 promises pro-grade footage with a feature set that could redefine mobile storytelling.

Key Innovations:

  • Large Sensor Advantage: At its core sits a 1/1.1-inch CMOS sensor—significantly larger than most rivals. This translates to superior low-light performance, reduced noise, and richer dynamic range, whether you’re filming midnight mountain descents or dusky ocean swells.
  • AI-Powered Tracking: DJI’s signature intelligent subject tracking ensures the camera locks onto surfers, cyclists, or skydivers with military precision, even in chaotic 360° environments.
  • FlowState Stabilization 3.0: Borrowed from DJI’s award-winning gimbals, the tech erases shakes and jitters without cropping the frame—critical for immersive VR content.
  • 10-Bit Color & 8K Resolution: Supports cinematic color grading and ultra-sharp playback, future-proofing content for VR headsets.

Industry analysts note DJI’s timing is strategic. "360° content is exploding in sports, real estate, and social media," says tech journalist Lena Torres. "DJI’s sensor size alone could force competitors back to the drawing board."

The Game-Changer: Where to See and Buy

Curious how this powerhouse performs in the wild? Watch the official launch trailer—showcasing vertigo-inducing POV shots from cliffs, oceans, and urban jungles—right here:
DJI Osmo 360 Official Trailer

Ready to pre-order? DJI’s flagship model (with extended battery grip) is now live:
DJI Osmo 360 – Premium Kit

Travel creators might prefer the compact base package:
DJI Osmo 360 – Standard Bundle

Why This Matters:
While 360° cameras aren’t new, DJI’s entry raises the bar for image quality. The 1/1.1-inch sensor—previously reserved for high-end drones—captures 40% more light than standard 1/2.3-inch action cam sensors. Paired with DJI’s computational photography algorithms, low-light footage stays remarkably clean, a common pain point for adventurers.

Early testers also praise the companion app’s "Auto Reframe" tool, which uses AI to convert 360° footage into traditional 16:9 highlights—saving hours of manual editing.

Pricing & Availability:
The Osmo 360 starts at $499 (Standard Bundle) and $699 (Premium Kit). Shipping begins August 15. With DJI’s reputation for robust build quality and this spec sheet, the action camera wars just got a lot more interesting.

Update: This article includes affiliate links. We may earn a commission if you purchase through these links, at no extra cost to you.



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