Move over, petrol hatchbacks. Kia has officially pulled the wraps off its first dedicated electric hatchback, the highly anticipated EV4, and it’s aiming squarely at the heart of the European market with a compelling blend of long range, striking design, and a surprisingly accessible price tag.
Breaking the 350-Mile Barrier
The headline grabber is undoubtedly the range. Kia confirms the top-spec EV4, equipped with a large 81.4 kWh battery pack, will achieve a remarkable 388 miles (624 km) on the WLTP test cycle. This puts it firmly among the longest-range EVs available at any price, let alone in the competitive family hatchback segment. Even entry-level models are expected to offer a very usable range exceeding 300 miles. This feat is achieved through advanced battery technology, an ultra-efficient 800V electrical architecture, and aerodynamic sculpting.
A Design Departure
Gone are the curves of the EV6. The EV4 embraces a bold, angular, and futuristic aesthetic. Sharp creases, a distinctive "Digital Tiger Face" front lighting signature, and a sleek, fastback-like silhouette give it a purposeful, almost concept-car presence on the road. The minimalist interior, previewed in earlier concepts, focuses on sustainable materials and a wide, driver-centric digital display, promising a high-tech yet uncluttered cabin environment.
Performance & Charging Punch
While final power figures for all variants are still emerging, Kia promises responsive performance thanks to its dedicated E-GMP platform. Expect both rear-wheel-drive and dual-motor all-wheel-drive configurations. Crucially, the 800V architecture enables ultra-fast charging. Kia states the EV4 can replenish its battery from 10% to 80% in approximately 18 minutes when connected to a capable DC fast charger, significantly reducing downtime on longer journeys.
The Price Point That Changes the Game
Perhaps the most significant news is the starting price. Kia has announced the EV4 will begin at £34,695 (on-the-road, likely including the UK PiCG grant). This positions it aggressively against popular petrol and diesel hatchbacks and undercuts many key electric rivals like the Volkswagen ID.3 and even the Tesla Model 3 Highland.
"The EV4 isn't just another electric car; it's a statement of intent," said a Kia spokesperson at the unveiling. "We're delivering exceptional range, cutting-edge design, rapid charging, and crucially, making genuine long-distance electric mobility accessible to far more customers. This is a game-changer for the mainstream market."
For detailed specs, charging curves, and first impressions from the launch event, see the comprehensive coverage on Electrek: Kia's first electric hatchback is here with nearly 400 miles range.
Availability and Expectations
Production of the Kia EV4 is slated to begin in late 2025, with first customer deliveries expected in the UK and Europe in early 2026. Reservations are anticipated to open later this year. Trim levels and full specifications for the UK market will be confirmed closer to launch.
Explore official imagery, design sketches, and detailed press materials directly from Kia: Kia EV4 Press Release Hub.
The Verdict
The Kia EV4 appears to be the electric hatchback many have been waiting for. It successfully addresses the core concerns of potential EV buyers: range anxiety (with nearly 400 miles), charging speed, and crucially, upfront cost. Its bold design sets it apart visually, while the promise of Kia's proven EV technology and warranty provides reassurance. If the production model delivers on these promises, the EV4 has the potential to become the definitive electric family car and accelerate the transition away from fossil fuels in one of the market's most critical segments. The gauntlet has well and truly been thrown down.
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