In a star-spangled surprise for car shoppers, Tesla is rolling out an all-American promotion just in time for the Fourth of July weekend. The electric vehicle giant announced it will offer three premium paint colors—Ultra Red, Deep Blue, and Pearl White—absolutely free on new Model Y purchases through July 7th. The move mirrors last year’s holiday giveaway, signaling Tesla’s push to boost Q3 deliveries amid fierce EV competition.
The timing couldn’t be more strategic. As families finalize summer road trip plans, Tesla’s zero-cost upgrade—typically a $1,500-$2,000 add-on—transforms the Model Y into an even more enticing proposition. Ultra Red (a vibrant, metallic crimson) and Deep Blue (a nautical-inspired navy) join the sleek Pearl White as limited-time options, replacing the standard Stealth Grey at no extra charge. Industry analysts note the promotion targets "value-conscious luxury buyers" seeking patriotic flair without the premium price tag.
For a firsthand look at these eye-catching colors, Tesla invites shoppers to explore the Model Y’s design studio:
👉 Tesla Model Y Design Studio
The offer applies to all Model Y configurations, including Long Range, Performance, and Rear-Wheel Drive variants. While Tesla hasn’t officially extended the deal beyond July 7th, sales reps hint that "inventory discounts" could follow if units remain in stock. The promotion excludes Cybertruck and other models, focusing squarely on the best-selling SUV that dominated global EV markets in 2023.
This isn’t Tesla’s first holiday fireworks display. Last Independence Day saw similar giveaways, resulting in a 20% delivery spike. With U.S. EV adoption hitting record highs and federal tax credits still available for qualifying buyers, Tesla’s color incentive might just be the spark that converts holiday window-shoppers into owners. As one Tesla store manager quipped, "Why settle for gray when you can drive off in red, white, or blue?"
Terms: Offer valid for new U.S. orders placed July 1–7, 2024. Colors subject to regional availability. Free paint upgrade reflected at checkout.
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