Excitement is building for Microsoft and ASUS’s upcoming gaming hardware reveals at Gamescom 2025, but a major leak may have just spoiled some of the biggest announcements. Reliable industry insider Billbil-kun (via Dealabs) has revealed pricing and pre-order details for the Xbox-branded ROG Ally and the highly anticipated ROG Ally X, giving gamers an early look at what to expect.
Leaked Pricing and Models
According to the report, Microsoft and ASUS are preparing two new handheld models under the Xbox-ASUS partnership:
- Xbox ROG Ally (2025 Refresh) – $599 (same as current model but with Xbox branding and optimizations)
- ROG Ally X (Upgraded Model) – $799 (featuring enhanced specs, larger battery, and Xbox-focused software integration)
The leak suggests that the Ally X will be the premium option, offering better battery life, improved cooling, and deeper Xbox ecosystem integration, including Game Pass optimizations and Xbox Cloud Gaming enhancements.
Pre-Orders and Release Date
The report claims that pre-orders for both devices will go live on August 20, 2025, just ahead of Microsoft’s Gamescom 2025 showcase. An official announcement is expected during the event, where Xbox will likely highlight the new handhelds alongside upcoming games.
For those eager to see the official details, Microsoft has already teased its Gamescom 2025 plans on its Xbox News blog, hinting at "exciting new ways to play."
Community Reactions
Gaming forums and social media are buzzing with speculation. Well-known leaker eXtas1s also weighed in on X (formerly Twitter), confirming that the Xbox ROG Ally models will feature custom Xbox-themed designs and exclusive software features.
While Microsoft and ASUS have yet to officially confirm these details, the leaks align with previous rumors of a closer partnership between the two companies. If true, the Xbox ROG Ally and Ally X could become major competitors in the handheld gaming market, going head-to-head with devices like the Steam Deck OLED and Nintendo Switch 2.
Would you pick up an Xbox-branded ROG Ally? Let us know in the comments!
Stay tuned for more updates as we approach Gamescom 2025.
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