SEOUL, August 5, 2025 – LG Electronics is redefining home entertainment with the launch of its CineBeam S Mini Ultra Short Throw (UST) Projector, a palm-sized powerhouse designed to turn any wall into a cinematic canvas. Combining portability with premium features, this innovative device targets urban dwellers and minimalist setups where space is scarce but ambition isn’t.
Cinema-Quality Imagery, Zero Clutter
The CineBeam S Mini (model PU615U) projects a vibrant 120-inch image from just 8.7 cm away, eliminating shadows and cable chaos. With 4K UHD resolution, HDR10 support, and LG’s advanced image processing, it delivers crisp detail and rich contrast. Its 600 ANSI lumens brightness—impressive for its size—ensures watchability in dimly lit living rooms.
Smart features include webOS 7.0, offering seamless access to Netflix, Disney+, and Apple TV+, plus built-in Bluetooth and dual 5W speakers. Voice control via Google Assistant or Alexa adds hands-free convenience.
Why It Matters
As remote work and micro-living trends surge, LG taps into demand for adaptable tech. "The CineBeam S Mini isn’t just a projector—it’s a lifestyle solution," says Park Ji-hoon, LG’s Head of Home Entertainment. "It empowers users to reclaim space without sacrificing quality." Industry analysts note its potential to disrupt the mid-tier projector market, blending LG’s display heritage with smart-home integration.
For hands-on impressions, tech reviewers at Richer Sounds praised its "plug-and-play simplicity," while early specs suggest it outperforms rivals in color accuracy. Pre-orders are now live at select retailers, including Amazon, where it’s listed at $1,299.
Market Context
LG’s move intensifies competition with Sony and Samsung in the premium UST segment. As reported by MK Business News, the global projector market is projected to grow 9% annually through 2028, driven by demand for compact, high-definition options. The CineBeam S Mini’s sub-2kg design and built-in battery (for up to 2 hours of playback) position it uniquely for mobility—a first for UST projectors.
Availability
The projector ships globally this month. For detailed specs or to purchase, visit Richer Sounds or LG’s official store.
Final Take
The CineBeam S Mini proves big screens don’t require big setups. By packing 4K brilliance into a soda-can footprint, LG offers a compelling alternative to bulky TVs—and a glimpse into the future of adaptable home cinema.
Image: LG’s CineBeam S Mini projecting onto a living room wall from a side table / Credit: LG Electronics
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