CUPERTINO, CA – In a move that signals a renewed focus on personalization and lifestyle integration, Apple today unveiled a comprehensive new accessory ecosystem for its upcoming iPhone 17 Pro and iPhone 17 Pro Max. The announcement, which bypassed a traditional event in favor of a sleek launch on the Apple Online Store, features six stylish new cases and a revolutionary accessory that is already turning heads: the magnetically adjustable Crossbody Strap.
While the tech world eagerly awaits the iPhone 17 Pro's expected A19 Pro chip and advanced camera capabilities, Apple is making a clear statement: how you carry and personalize your device is just as important as the technology inside.
A Case for Every Style: Expanding the iPhone 17 Pro Collection
Apple’s case lineup has long been the gold standard for iPhone protection and style. For the iPhone 17 Pro, they are refining their offerings with popular materials and a new, sophisticated addition.
The beloved Silicone Case with MagSafe returns, offering a soft-touch, micro-textured finish that feels great in hand and provides a secure grip. It’s available in a classic, versatile Midnight color, perfect for those who prefer a timeless look. You can find the Silicone Case in Midnight here.
For users who want to showcase the sleek titanium design of their new iPhone 17 Pro, the Clear Case with MagSafe is the ideal choice. Made from polycarbonate and flexible acrylic materials, it’s designed to resist yellowing over time while offering robust protection. Check out the Clear Case with MagSafe here.
The standout in the case collection is the all-new TechWoven Case with MagSafe. This case features a unique, durable weave made from custom-engineered polyester yarns interwoven with thin stainless steel threads, enabling seamless MagSafe compatibility. It offers a distinctly premium, textured feel and is launching in a rich, earthy Sienna color. Explore the new TechWoven Case in Sienna here.
In a surprise collaboration, Apple is also releasing a case from its subsidiary, Beats. The Beats iPhone Air Case with MagSafe and Camera Control is designed for the ultra-lightweight feel Beats is known for. It comes in a vibrant Lime Stone color and features a dedicated, programmable "Camera Control" button, allowing users to launch the camera app or snap photos without touching the screen. See the bold Beats Lime Stone case here.
You can view the entire collection of cases and protection for the new iPhone 17 Pro models on Apple's official accessory page: Explore all iPhone 17 Pro Cases here.
The Star of the Show: The Magnetically Adjustable Crossbody Strap
Beyond cases, Apple introduced what might be its most innovative iPhone accessory in years: the Crossbody Strap. This isn't just any strap; it’s a thoughtfully designed, hands-free solution that leverages the robust MagSafe ecosystem.
Crafted from a durable, woven material with a soft leather-like finish, the strap attaches securely to any MagSafe-compatible iPhone 17 Pro case with a simple, satisfying snap. The real magic, however, is in the adjustment mechanism. Instead of a traditional buckle or clasp, the strap uses a series of powerful, integrated magnets. To adjust the length, you simply slide the magnetic adjuster up or down—it clicks firmly into place at perfect half-inch intervals, ensuring a custom, secure fit for any body type or carrying preference.
This design allows for effortless transitions from a tight, secure fit under a jacket to a looser, more casual hang in seconds. The Tan colorway is neutral and designed to complement a wide range of outfits, moving the iPhone beyond a pocket device and into the realm of a functional, wearable tech accessory.
"This feels like a natural evolution for MagSafe," said tech analyst Maria Rodriguez. "We've seen it used for charging, wallets, and mounts. Integrating it into a functional, fashion-forward carrying system is a brilliant step that acknowledges how integral our phones are to our daily movement. It offers unparalleled convenience and a level of security that a phone in a pocket or loose in a hand simply doesn't."
The Crossbody Strap in Tan is available for pre-order starting today. Get a closer look at the innovative MagSafe Crossbody Strap here.
A Holistic Vision for the iPhone
This accessory drop indicates Apple’s strategy for the iPhone 17 Pro is not just about incremental hardware upgrades. It’s about crafting a complete user experience. By offering a diverse range of cases—from the playful Beats collaboration to the sophisticated new TechWoven material—and introducing a genuinely innovative carrying solution, Apple is empowering users to make their device an authentic extension of their personal style and life.
The new iPhone 17 Pro cases and the Crossbody Strap are available for pre-order now, with shipping scheduled to coincide with the iPhone 17 Pro's launch date this September.
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