In a strategic move to capture an even broader segment of the fiercely competitive budget 5G smartphone market, POCO has officially announced a new, more affordable version of its popular POCO M7 Plus 5G. The new variant comes with 4GB of RAM, offering a lower entry point for consumers looking to experience 5G speeds without breaking the bank.
The original POCO M7 Plus 5G, launched with 6GB RAM and 128GB storage, was already praised for its value proposition, packing a 120Hz display and a capable MediaTek Dimensity 7020 chipset. This new 4GB RAM model retains all the core features but reduces the memory, resulting in a significant price drop that is sure to turn heads.
What Stays the Same? The Core POCO M7 Plus 5G Experience
For potential buyers worried about major compromises, fear not. The new 4GB RAM version is identical to its sibling in almost every other aspect. This means users still get:
- Blazing-Fast 5G Connectivity: Powered by the MediaTek Dimensity 7020 processor, the device ensures you're ready for next-generation networks.
- Super-Smooth 120Hz Display: The gorgeous 6.67-inch FHD+ Flow Dot Display with a 120Hz refresh rate remains, offering buttery-smooth scrolling and a superior viewing experience for videos and games.
- Massive 5000mAh Battery with 18W Charging: The hallmark of the M series, exceptional battery life, is fully intact. You can easily get through a day and a half of heavy use on a single charge.
- Capable 50MP Dual Camera System: The primary 50MP AI camera is still on board, capable of capturing detailed photos in good lighting conditions.
The only change is the reduction of RAM from 6GB to 4GB. For many users, especially those who use their phone for social media, streaming, light gaming, and calls, 4GB of RAM, coupled with POCO's software optimization, will provide a perfectly smooth experience.
A Strategic Price Cut for Maximum Impact
The introduction of a 4GB RAM model is a classic and effective market strategy. It allows POCO to advertise a more aggressive starting price, making the headline figure even more appealing during sales events like the upcoming Amazon Great Indian Festival or Flipkart Big Billion Days.
This move directly targets first-time smartphone users, those buying for family members, or anyone for whom budget is the single most important factor. It positions the POCO M7 Plus 5G as a formidable competitor against other entry-level 5G devices from brands like realme, Samsung, and vivo.
The official announcement was made on POCO India's official Twitter handle, generating excitement among the brand's community. The tweet highlights the key selling points: 5G, the 120Hz display, and the attractive new price.
Who is the 4GB RAM POCO M7 Plus 5G For?
This new model is a perfect fit for a specific audience:
- Budget-First Buyers: If you want the absolute cheapest way to get a quality 5G phone with a great screen.
- Light to Moderate Users: If your usage consists of WhatsApp, YouTube, Facebook, Spotify, and casual photography, 4GB RAM is sufficient.
- As a Secondary Device: For a work phone or a backup device where top-tier performance isn't critical.
- First-Time 5G Users: It serves as an excellent entry point into the world of 5G without a significant investment.
However, power users and heavy gamers who frequently multitask between several apps or play graphic-intensive games might still want to consider the 6GB RAM version for a more future-proof and fluid experience.
Final Verdict: Democratizing 5G, One RAM Step at a Time
POCO's decision to launch a 4GB RAM version of the M7 Plus 5G is a shrewd and consumer-friendly move. It doesn't replace the higher-end model but instead expands the lineup to serve a wider audience. By keeping all the premium features like the 120Hz display and 5G chipset and only reducing the RAM, POCO has created a compelling new option that truly democratizes access to high-refresh-rate 5G smartphones.
This new variant is expected to be a major volume driver for POCO in India and other markets, solidifying its reputation as a brand that delivers "everything you need, and nothing you don't" at a killer price. Keep an eye on major e-commerce platforms for its availability and special launch offers.
Who said big power needs a big price?
— POCO India (@IndiaPOCO) September 13, 2025
7000mAh. 5G. Under ₹11K only on POCO M7 Plus 5G.
That’s the new standard.
Big Billion buzz kicking in.
Sept 15, 7 PM IST — Flipkart. Be ready. pic.twitter.com/R7ZinB6GVj
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