The rumour mill is in overdrive for Insta360 fans, and it’s producing some seriously exciting results. Just a day after the first whispers of a new device hit the web, we now have our best look yet at the upcoming action camera, and it confirms a major shift in strategy for the company.
Following an initial leak that revealed the retail packaging, prolific leaker Igor Bogdanov has struck again, sharing a fresh set of images that showcase the Insta360 X4 Air in all its glory. More importantly, these new photos put to bed any speculation about a potential "X6" model, solidifying that the next device will indeed be called the Insta360 X4 Air.
But the name isn't the only story here. This latest leak gives us a vibrant look at the camera's design philosophy and a clear departure from the launch strategy of its predecessor.
A Splash of Colour from Day One
The newly surfaced images, shared by Bogdanov, highlight two distinct colour options for the X4 Air: a sleek Graphite Black and a crisp, clean Arctic White. This is a significant change from how Insta360 handled the launch of the current flagship, the Insta360 X5.
For context, the X5 launched exclusively in a single Midnight Black colour, leaving enthusiasts waiting for months before a Satin White Limited Edition was quietly released in August. By offering both the Arctic White and Graphite Black variants from the get-go, Insta360 is clearly listening to consumer demand for more personalization options right out of the gate.
The visual evidence doesn't stop there. The leaked photos also confirm that Insta360 will be including colour-matching accessories with each model.
You can see the pristine Arctic White model paired with a matching white frame and protective case, creating a unified and stylish look. Similarly, the Graphite Black version is complemented by dark-toned accessories, ensuring your gear looks as professional as the footage it captures.
Power and Performance: What We Know So Far
While the colours are exciting, the real meat of any leak is in the specifications. Based on the information gathered from Bogdanov’s previous leaks and this new visual confirmation, the Insta360 X4 Air is shaping up to be a formidable piece of kit.
The camera is expected to be equipped with a 1/1.8-inch CMOS sensor paired with an f/1.95 aperture. This combination is crucial for action cameras, as it promises to capture more light, leading to better performance in low-light conditions and sharper images overall.
On the video front, the X4 Air is rumoured to be capable of shooting stunning 8K video, alongside high-resolution 72 MP 360° photos. For creators and adventurers, this means incredibly detailed footage that offers immense flexibility in post-production, whether you're reframing a 360-degree shot or cropping into a standard video.
Battery life is always a top concern for action camera users, and the X4 Air seems to be addressing it head-on. Bogdanov's leak confirms the presence of a 2,010 mAh battery. While official testing will be the true test, the leak suggests this power pack could deliver up to 90 minutes of recording time on a single charge—a respectable runtime for high-bitrate 8K capture.
Launch Date and Pricing
Mark your calendars. According to the leaks, the official unveiling of the Insta360 X4 Air is set for October 28. As for the cost, the device is expected to be positioned aggressively in the market.
Rumoured pricing is starting at €399.99 (approximately $464), making it a potentially more accessible option compared to the Insta360 X5, which currently retails for around $549.
In the meantime, you can check out the current Insta360 X5 on Amazon to see what the new model will be evolving from.
The Bottom Line
The Insta360 X4 Air is shaping up to be a compelling release. With its confirmed dual-colour launch, matching accessory ecosystem, and powerful specs like 8K video and a robust battery, it appears Insta360 is aiming to capture the hearts (and wallets) of content creators who value both style and substance.
If these leaks hold true, the action camera market is about to get a lot more interesting this October.
What do you think about the new colour options? Is the X4 Air on your radar? Let us know in the comments below!
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