The wait is over for smart lighting enthusiasts across Europe. Philips Hue has officially begun the rollout of its most powerful and brilliant lightstrip to date—the Philips Hue Flux Ultra-bright strip light. First unveiled to great fanfare at IFA 2025, this new indoor lighting solution promises to transform spaces with an unprecedented level of luminosity and color fidelity.
The launch marks a significant leap forward in the brand's lineup, sitting alongside the also-new standard Philips Hue Flux lightstrip and effectively heralding the end of the line for the older Ambiance Gradient Lightstrip. For those who've dreamed of professional-grade, cinematic lighting at home, the future is looking very, very bright.
Availability and Pricing: Get Your Hands on the 5-Meter Model Now
Starting now, residents in the Netherlands, France, and Germany can be among the first to experience this lighting revolution. The initial release focuses on the 5-meter version of the Philips Hue Flux Ultra-bright strip light, which carries a retail price of €149.99.
This is just the beginning of the product family. Philips Hue has confirmed that two additional lengths are in the pipeline: a more compact 3-meter version for €99.99 and an expansive 10-meter version for €249.99. These are expected to hit the European market at a later date, though a specific timeline has not yet been announced.
For our readers in the United States, patience will be required. The highly-anticipated Flux Ultra-bright strip lights are not expected to make their debut stateside until March 2026.
You can explore the official product specifications and purchase the new strip directly from the source here: Philips Hue Flux Ultra-bright 5m Lightstrip.
A New Benchmark in Brightness: Why "Ultra-Bright" is No Exaggeration
So, what exactly justifies the "Ultra-bright" name? The numbers are staggering. The new 5-meter Flux Ultra-bright strip delivers a blinding 4,800 lumens of total output. To break that down, it produces an impressive 960 lumens per meter.
To put that into perspective, this makes it more than twice as bright as the standard 5-meter Philips Hue Flux lightstrip, which outputs 2,000 lumens (400 lm/m). It even significantly outshines the now-discontinued Philips Hue Ambiance Gradient Lightstrip, which offered 1,800 lumens for a 2-meter segment.
This massive leap in output opens up entirely new applications. We're no longer just talking about subtle under-cabinet kitchen lighting or accenting a bookshelf. The Flux Ultra-bright is powerful enough to serve as a room's primary light source, capable of illuminating large living rooms, home studios, or even commercial spaces with vibrant, even light.
More Than Just Power: Features for the Modern Home
Of course, brightness is nothing without control and quality. The Flux Ultra-bright doesn't disappoint on this front either. It leverages Philips Hue's advanced Chromasync technology, which is engineered for precise color mixing. This ensures that the millions of colors available in the Philips Hue app are rendered richly and accurately, without any unwanted banding or dull spots.
Through the intuitive Hue app, users can choose from a vast palette of static colors or bring their walls to life with dynamic lighting effects. Whether you're syncing lights to music, movies, or simply setting a mood, the control is at your fingertips.
Practicality hasn't been forgotten. The strip features a clean white backing, is a slim 14.5 mm (0.6 inches) wide, and remains fully cuttable and flexible to fit any space or creative vision. Built to last, the light source boasts an expected lifetime of 25,000 hours and is backed by a standard two-year guarantee for peace of mind.
As reported by Hueblog, this initial European release solidifies Philips Hue's commitment to pushing the boundaries of what's possible in connected home lighting. The Philips Hue Flux Ultra-bright strip light is not just an incremental update; it's a statement piece that redefines the potential of LED lightstrips.
