RedMagic Throws Shade: Mocks Apple's Ever-Growing Camera Bump in Hilarious Animated Video

In the fiercely competitive world of smartphones, brands often take subtle jabs at each other in marketing campaigns. But every so often, a company decides to wield a sledgehammer instead of a scalpel. This week, that company is RedMagic, and its target is one of the biggest in the business: Apple.

The gaming-focused smartphone maker has released a brilliantly cheeky animated video across its social media channels, openly mocking Apple and other industry giants for a design choice that has become almost universal: the camera bump.

The Not-So-Subtle Art of Trolling

The video, which has quickly gone viral on platforms like X (formerly Twitter), TikTok, and Facebook, features a simple yet powerful visual gag. A miniaturized, cartoonish road roller calmly drives over a series of smartphones, flattening them with a satisfying crunch. The specific target of this mechanical steamroller? The protruding camera arrays on the backs of the phones.

The first device to meet its comedic demise is none other than a fictional iPhone 17 Pro (Max), whose significant camera bump is unceremoniously pressed into the body of the phone. The message is clear: wouldn't it be better if the camera was just flush with the chassis to begin with?

This isn't just a random social media post. The clip was initially showcased during RedMagic's recent launch event for its new RedMagic 11 Pro and 11 Pro+ in China. By sharing it internationally, RedMagic is making a bold statement to a global audience about its design philosophy.

A History of Poking the Bear

For those familiar with RedMagic's marketing tactics, this direct approach is nothing new. The brand, known for its high-performance gaming phones, has a history of calling out Apple's perceived shortcomings. In the past, they've taken aim at issues like poor battery life and notorious heat management problems in iPhones, positioning their own devices as superior alternatives for power users.

However, the camera bump mockery hits on a particularly raw nerve. While many manufacturers have reluctantly accepted the bump as a necessary evil for advanced photography, RedMagic has taken a stand. Since the launch of the RedMagic 9 series, the company has championed a completely flat, seamless back design on its flagship devices—a design that eliminates the bump entirely.

This stands in stark contrast to the trajectory of Apple's recent designs. Rumors and leaks surrounding upcoming models like the "iPhone Air" suggest an even more pronounced camera module, one that seemingly sticks out from the bump itself. RedMagic's video cleverly highlights this industry paradox, asking a question many consumers have often wondered: why can't we have a phone that lies flat on a table?

More Than Just a Flat Back: The RedMagic Design Ethos

Eliminating the camera bump is just one part of RedMagic's commitment to a seamless and immersive design. The company has been a pioneer in integrating cutting-edge technology directly into the screen itself. Their devices often feature under-screen selfie cameras and under-screen fingerprint sensors, removing the need for notches, punch-holes, or physical biometric sensors on the frame or back.

This creates a clean, unbroken canvas perfect for gaming and media consumption. And when it comes to performance, RedMagic phones consistently rank among the best, boasting specs that often surpass mainstream flagships, especially in areas like cooling and touch response rates that are critical for mobile gamers.

The commitment to a bump-free design and top-tier performance seems to be resonating. The latest smartphones from the Chinese maker are set for their international debut on November 3, and the hype is certainly building.

For those ready to experience a flagship phone without the wobble, the current model, the RedMagic 10 Air, offers a compelling entry point.

Buy the RedMagic 10 Air for $699 on Amazon.

In a market saturated with incremental updates and similar designs, RedMagic’s bold marketing and distinct hardware choices are a breath of fresh air. Whether you're a hardcore gamer or just someone tired of your phone rocking on your desk, their message is clear: the era of the camera bump doesn't have to be forever.