For months, home theater enthusiasts have been eyeing the Sony Bravia 8 II, the highly anticipated successor to the award-winning A95L. While praised for its brilliant picture quality, its price has remained stubbornly high. That is, until now. A new deal at Costco has slashed the price of the 65-inch model to an all-time low, making this premium viewing experience more accessible than ever.
The Deal Breakdown: Unbeatable Price Meets Extended Peace of Mind
Until recently, the deepest discount you could find on the 65-inch Sony Bravia 8 II was at Amazon, where it dropped to $2,298—a solid $500 saving from its $2,798 manufacturer's suggested retail price. However, Costco has fundamentally changed the game.
The warehouse giant is now offering the flagship TV for just $2,000. This dramatic price cut isn't the only benefit for members. In classic Costco fashion, the bundle includes an Allstate protection plan that extends the total warranty coverage to a generous five years. This added value provides significant long-term peace of mind for such a substantial investment. It's important to note that you will need a valid Costco membership to take advantage of this offer and avoid any additional surcharges.
You can find this exclusive bundle directly on Costco's website:Sony 65" Class BRAVIA 8 II Series 4K UHD QD-OLED Smart TV at Costco.
Why the Bravia 8 II is a Premium Viewing Powerhouse
You might be wondering what sets this TV apart in a crowded market. While it's not the most budget-friendly 65-inch option available, the Bravia 8 II justifies its price with exceptional performance that sits in a league above many competitors.
The key differentiator is its QD-OLED panel. Unlike the more basic WOLED technology used in the lower-end Bravia 7 model, QD-OLED delivers a wider color gamut and more vibrant, saturated hues. This results in a picture that is both incredibly bright and richly colored. While it may not reach the peak brightness of some ultra-bright Mini-LED TVs, its ability to produce perfect blacks gives it a contrast advantage that is ideal for cinematic content. This also makes it a more versatile choice for rooms where you can't always control the ambient light.
Thankfully, you don't need to be a professional calibrator to enjoy this quality. The Bravia 8 II is remarkably user-friendly out of the box. Colors are accurate from the start, and its intelligent XR processor effortlessly upscales lower-resolution content to near-4K clarity. With a handful of optimized picture modes, it automatically adapts to whatever you're watching, from live sports to streaming dramas.
Familiar Strengths (and a Few Quirks) Carry Over
Like other Sony Bravia TVs, the 8 II comes packed with features designed for gamers, particularly PlayStation 5 owners. The 'Auto HDR Tone Mapping' feature automatically optimizes the picture settings for your console, ensuring games look exactly as the developers intended. Furthermore, as noted in the in-depth Rtings review, the TV supports 4K 120Hz gameplay with minimal input lag, providing a buttery-smooth and responsive gaming experience.
However, the Bravia 8 II shares one notable drawback with its sibling, the Bravia 7: it only has two full-spec HDMI 2.1 ports. For gamers with multiple next-gen consoles and a high-end PC, this could be a limitation to consider.
How It Stacks Up Against the Competition
The Sony's most direct rival is the similarly priced Samsung S95F. The competition is fierce. The Samsung model can often get even brighter in HDR highlights, but it makes a significant compromise by lacking support for Dolby Vision, a premium HDR format used by most major film studios and streaming services. The Sony's superior processing also means it handles non-4K content more gracefully. Additionally, the Bravia 8 II possesses noticeably better audio capabilities, delivering clearer dialogue and more impactful sound straight from its built-in speakers.
The Verdict: A Cinematic Experience at a Historic Price
As a well-rounded, high-end display, the 65-inch Sony Bravia 8 II proudly follows in the A95L's footsteps, offering cinematic-level image quality that is hard to rival. It strikes a masterful balance between vibrant QD-OLED color, impressive brightness, and user-friendly intelligence.
This $2,000 deal at Costco is the most compelling offer we've seen since the TV's launch. Given that some zip codes are already reporting low stock, this opportunity to own a top-tier Sony OLED with an extended warranty is unlikely to last indefinitely. For those seeking one of the best pictures available today, the decision has never been clearer.
For comparison, you can check the current price at Amazon here.
