If you feel like Samsung has been launching new Galaxy A-series phones at a dizzying pace recently, you're not wrong. The tech giant has already unveiled the entry-level Galaxy A07 and the impressively priced Galaxy A17 4G and 5G (currently $217 on Amazon) in the last few months. The refresh cycle shows no signs of slowing, as evidence emerged months ago pointing to the development of a new flagship for the series, the Galaxy A57, which is expected to be powered by a new Exynos 1680 chipset.
This flurry of activity is all part of a clear and successful strategy. In recent years, Samsung has perfected the art of the coordinated launch, introducing multiple Galaxy A-series smartphones simultaneously to dominate the news cycle and appeal to a wide range of budget-conscious consumers.
For instance, casting our minds back to March 2, we saw the Galaxy A26, Galaxy A36, and Galaxy A56 all debut on the same stage. This mirrored the previous year's approach, where Samsung launched the popular Galaxy A35 and Galaxy A55 as a pair, with the Galaxy A25 having set the stage just three months prior.
Now, the rumor mill is churning once again, and it appears Samsung is preparing to fill the crucial gap in its lineup. Multiple reliable sources now indicate that the company is working towards releasing two other Galaxy A series smartphones that will sit strategically between the accessible Galaxy A17 5G and the more powerful upcoming Galaxy A57.
The Galaxy A37 Emerges from the Shadows
The first breadcrumb comes from recent firmware discoveries, a trusted method for uncovering unannounced devices. As reported by GSM Arena, test firmware has been detected for a device with the model number SM-A376U. This alphanumeric code strongly points to the return of the Galaxy A37. The presence of test firmware is a clear signal that the device has moved into an advanced stage of development, meaning a launch is likely on the horizon.
The Galaxy A27: A Familiar Powerhouse?
Not to be outdone, the Galaxy A27 has also begun to make its presence known. The trusted Dutch blog GalaxyClub reports having obtained early details about the device. While information is still scarce, they expect the A27 to launch with a substantial 5,000 mAh battery, mirroring the endurance-focused approach of its predecessor. This would be a welcome continuity for users who prioritize long battery life.
This battery detail was further corroborated by a separate report, adding weight to the speculation and helping to build a clearer, though still incomplete, picture of what to expect from the A27.
The buzz isn't just confined to tech blogs. Industry watchers and leakers on social media are also piecing the puzzle together. As one leaker suggested, the emergence of both models at the same time is a classic Samsung move, setting the stage for another dual or even triple launch event in the coming months.
What Does This Mean for the Market?
The impending arrival of the Galaxy A27 and A37 signifies Samsung's intent to leave no stone unturned in the competitive mid-range segment. By systematically refreshing every tier of its A-series, Samsung ensures it has a compelling option for every type of buyer, from those seeking a bare-minimum budget phone to users who want premium features without the flagship price tag.
For now, detailed specifications, design cues, and official pricing for the Galaxy A27 and A37 remain a mystery. Given the current timeline of these leaks, it is unlikely that a full picture will surface for another few months. However, one thing is certain: Samsung is methodically building its 2025 roster, and the mid-range market is about to get a lot more interesting.
In the meantime, if you're looking for a current deal, you can check out the capable Samsung Galaxy A17 5G, available now on Amazon.
