If you’ve been waiting for the perfect moment to upgrade your running tech, your patience has officially paid off. Garmin’s top-tier Forerunner 970, a smartwatch that redefines what athletes can expect from a wearable, has just received its deepest discount ever as part of this year's Black Friday sales frenzy.
Released earlier in 2025 alongside its sibling, the Forerunner 570, the 970 launched with a premium price tag of $749.99. Now, for a limited time, runners and fitness enthusiasts can get their hands on this advanced piece of kit for just $649.99—a solid $100 off its recommended retail price.
This impressive price cut is available across major retailers, including the official Garmin online store, Amazon, and Best Buy. While the model saw a brief, similar discount at Scuba.com back in July, this Black Friday deal marks the most widespread and accessible lowest price to date, making it the ideal opportunity to invest in your fitness without breaking the bank.
Where to Find the Garmin Forerunner 970 Black Friday Deal
The discount is being honored by all authorized Garmin sellers, giving you flexibility in where you shop. You can check out the deal directly at the source on the Garmin official product page, which offers a full look at the complete specifications.
For those who prefer to shop at big-box retailers, you can find the offer at Best Buy. Shoppers looking for flexible payment options might want to check out the listing on Klarna, which can help break down the cost. And, of course, for the convenience of fast shipping and a seamless checkout process, the watch is also available on Amazon.
Style and Substance: A Watch for Every Aesthetic
Thankfully, this Black Friday discount isn’t limited to a single, less-popular color. Garmin is offering the $100 savings on all three stylish colorways of the Forerunner 970. Whether your style is sleek and professional or bright and bold, you can choose from:
- Gold/Gray/Indigo
- Gray/Black/White
- White/Yellow
As with most Black Friday promotions, this deal is time-sensitive. Shoppers should note that the discounted price is expected to be available only until December 1st, so hesitation could mean missing out on this significant saving.
More Than a Running Watch: A Deep Dive into the Forerunner 970's Features
So, what exactly makes the Forerunner 970 worth the investment, even at its full price? This wearable is packed with cutting-edge technology designed for the most serious athletes, yet remains accessible for anyone looking to improve their health.
Starting with the hardware, the watch features a stunning 1.4-inch (454 x 454 px) AMOLED display that is incredibly bright and sharp, even in direct sunlight. This screen is protected by a sapphire crystal lens and framed by a lightweight yet durable titanium bezel, ensuring it can withstand the rigors of daily training.
One of its most talked-about and unique features is the integrated LED flashlight. This clever addition is perfect for early morning or late-night runs, helping you see your path and, more importantly, be seen by traffic. It’s a simple feature that quickly becomes indispensable.
The 970 also boasts integrated speakers and a microphone, enabling you to take Bluetooth calls directly from your wrist or issue voice commands without fumbling for your phone. With built-in NFC, the watch also supports Garmin Pay for secure and convenient contactless payments on the go.
From a health and fitness perspective, the Forerunner 970 is in a league of its own. It offers advanced health metric tracking, including the Garmin ECG app and skin temperature tracking, alongside beloved staples like the Body Battery energy monitoring and the personalized Morning Report. For runners, the wrist-based running dynamics provide detailed feedback on form and performance, while multi-band GPS ensures pinpoint accuracy on your routes, complete with full-color maps.
Practicality is key, and the Forerunner 970 delivers with an impressive battery life of up to 15 days with typical use and a water resistance rating of 5 ATM, making it safe for swimming and showering.
This Black Friday deal on the Garmin Forerunner 970 represents a rare chance to acquire a top-of-the-line fitness smartwatch at a record-low price. With its blend of premium materials, advanced health insights, and robust athletic tracking, it’s more than just a watch—it’s a comprehensive training partner. Don't let this opportunity run out.