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| The Amazfit Active Max smartwatch, pictured against a rock-textured background. |
If you’re in the market for a smartwatch that balances serious health tracking with everyday practicality, Amazfit’s latest announcement is worth your attention. The company has just pulled the wraps off the Amazfit Active Max, the newest powerhouse in its popular Active series, and it’s packing a suite of features designed to impress both fitness buffs and casual users alike. Available now in Europe, it aims to be your all-day, everyday companion without the constant anxiety of a dying battery.
A Display You Can Actually See in the Sun
Let’s start with what you’ll be looking at all day. The Active Max sports a vibrant 1.5-inch AMOLED display that Amazfit claims can shoot up to a retina-searing 3,000 nits of peak brightness. In practical terms? That means you’ll have zero trouble reading your stats during a midday run or checking notifications under bright sunlight. The watch automatically adjusts brightness for comfort, and with a lean weight of just 39.5 grams (without the strap), it promises to be a barely-there presence on your wrist.
Your Pocket-Sized Personal Trainer
Where the Active Max truly flexes its muscles is in its comprehensive fitness and health tracking. It supports over 160 sports modes, covering everything from a casual walk to intense gym sessions and outdoor adventures. For runners and walkers, it offers handy features like automatic workout detection, auto-pause, and basic route creation.
The health monitoring is equally robust. It provides 24/7 heart rate tracking with the smarts to automatically detect your max heart rate and zones. Safety-conscious users can set custom alerts for when their heart rate spikes beyond a predefined limit. After each session, you get a detailed post-workout summary right on the watch and in the companion Zepp app, delving into your training load, recovery status, sleep quality, heart rate variability, and Amazfit’s proprietary BioCharge energy metric—a holistic view of your readiness to perform.
For more detailed specifications and official information, you can always check the source directly on the Amazfit Active Max product page.
Stamina That Lasts for the Long Haul
Battery life is often the Achilles' heel of smartwatches, but not here. Amazfit rates the Active Max for up to an incredible 25 days of standard use. Even with heavier usage, you’re looking at close to two weeks on a single charge. For the adventurers, the GPS doesn’t tap out quickly either—it can track your journey continuously for up to 64 hours. Add to that built-in navigation features and offline maps (including topographic, ski, and contour maps), and you have a legitimate tool for exploration.
Smart Features for a Connected Life
The Active Max isn’t just a fitness tracker. It’s equipped with a built-in microphone and speaker for taking calls directly from your wrist and can connect to Bluetooth headphones. With 4 GB of internal storage, you can load it up with your favorite tunes and podcasts via mini-apps from the Zepp app. It also plays nicely with the ecosystem you already use, syncing data with Strava, adidas Running, Google Fit, Komoot, and Relive.
In Europe, select models will support contactless payments via Zepp Pay, though this will depend on your bank and card issuer.
Availability and Pricing
The Amazfit Active Max is now officially on sale in Europe as of December 30, 2025. With a price tag set at €169.90, it positions itself as a compelling mid-range contender, offering high-end features like the brilliant display and exceptional battery life without the premium price.
For those ready to upgrade their wrist game, the Amazfit Active Max presents a strong case. It blends a sleek design with deep health insights and the kind of battery endurance that lets you forget about the charger for weeks at a time.
Looking for a great deal on smartwatches? You can also check out the popular Amazfit Active 2 on Amazon here.
