Dell’s Branding Shake-Up Continues: “Pro Precision” Laptops Emerge in New Geekbench Leak

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Pro Max 16 Plus no more. Dell's next 16-inch workstation will return to the Precision name after a single generation, current model pictured.

Just under a year ago, Dell streamlined its entire consumer and business laptop lineup, consolidating the familiar Latitude, Inspiron, Precision, and XPS series into a simpler three-tier structure: Dell, Dell Pro, and Dell Pro Max. Each tier was further split into Base, Plus, and Premium models. Notably, the XPS name survived only on two specific Qualcomm and Intel models.

Now, a fresh leak suggests the rebranding effort is evolving again. An early Geekbench listing has surfaced, hinting that Dell may be preparing to replace the short-lived "Pro Max" label with something new: "Dell Pro Precision."

The "Pro Precision" Leak: Decoding the Model Numbers

The leak centers on a machine identified by the model number 'PW716260' on Geekbench. For context, the Dell Pro Max 16 Plus we reviewed last October carried the model number 'MB16250'. This new listing strongly suggests it's the successor to that device.

Crucially, the benchmark entry links 'PW716260' to the marketing name "Dell Pro Precision 7 16." This naming reveals several potential shifts:

  • "Pro Max" appears to be out, replaced by "Pro Precision."
  • The number "7" is likely a processor tier indicator, pointing to an Intel Core Ultra 7 chip.
  • "16" confirms the screen size.

You can view the benchmark entry that sparked this discovery here: Geekbench Compute Test Result.

Under the Hood: Next-Gen Panther Lake Power

The Geekbench entry confirms the heart of this new machine: an Intel Core Ultra 7 366H processor from the upcoming Panther Lake generation. This aligns with Intel's roadmap and suggests Dell is positioning its Pro Precision line at the forefront of next-generation performance.

The leak, first spotted by reliable sources on social media, has generated significant discussion among tech watchers. For the original community posts that brought this to light, see: BenchLeaks Tweet and Victor_M's Analysis.

Given the processor details, it's logical to expect a "Pro Precision 9 16" model should Dell decide to offer a top-tier Core Ultra 9 388H variant. For a deeper dive into how the integrated GPU in this Core Ultra 7 366H compares to the competition, check out our separate breakdown.

CES 2026 Unveiling on the Horizon

The timing of this leak is telling. With the annual CES tech extravaganza in Las Vegas just weeks away, it is highly probable that Dell will officially unveil the new Pro Precision laptop series at CES 2026. The show has long been a premier stage for major PC manufacturers to launch their flagship devices for the coming year.

What This Means for the XPS Line

This move further clarifies the post-rebrand landscape. The mainstream "Dell" and "Dell Pro" lines cater to everyday and professional users, while "Pro Precision" seems poised to become the new home for high-performance, creator- and developer-focused machines—a spiritual successor to parts of the old Precision and XPS lines in terms of positioning.

The standalone XPS 13, meanwhile, continues its separate path, currently represented by the Snapdragon and Lunar Lake models. You can find the latest XPS 13 with Intel Lunar Lake here: Dell XPS 13 on Amazon.

Stay tuned for more updates as we approach CES 2026, where we expect to get the full picture of Dell's refined branding strategy and the complete specs of the new Pro Precision laptops.


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