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| LG's new Gallery TV will be available in 55 and 65-inch sizes. |
The growing frame-style TV category has officially attracted another major player. LG Electronics has announced its first dedicated entry into this competitive niche with the launch of the LG Gallery TV. This move positions LG as the fifth heavyweight in the market, joining rivals Samsung (with its popular The Frame TV), TCL, Skyworth, and Hisense, all of whom have been refining the art-inspired TV concept for several years.
Available in 55-inch and 65-inch sizes, the new Gallery TV marks a notable departure for LG in one key aspect: its display technology. Both models will feature a 4K Mini LED panel, setting aside the OLED technology for which LG Display is renowned. This strategic choice is central to the product’s purpose as a permanent art display.
The name might cause some initial confusion. Until recently, LG’s high-end G Series OLED TVs carried the “Gallery” designation. The company has now pivoted the name to this new lifestyle product. The shift to Mini LED is a deliberate technical decision. While OLED is celebrated for its perfect blacks and contrast, it can be susceptible to image retention or burn-in when a static image—like a painting or photograph—is displayed for extended periods. Mini LED, with its precise backlight control, avoids this risk entirely, making it a more durable canvas for 24/7 art display.
Further enhancing its role as a decorative piece, the Gallery TV features a magnetic, swappable frame system. A clean white frame comes included in the box, with additional wood-style frames expected to be sold separately in various markets. To tackle the challenge of ambient light, LG notes the panel uses a specialized anti-glare and anti-reflection surface treatment, ensuring visibility in brightly lit rooms throughout the day.
A New Platform for Art and AI
The TV operates on the new Gallery+ platform, which serves as a curated gateway to over 4,500 licensed works of art, photography, and cinematic visuals. Users can also upload personal photos or experiment with included tools for generative AI visuals.
As LG details in its official announcement, this TV is designed to seamlessly blend technology with home decor. The company emphasizes the product's role in expanding its lifestyle TV portfolio, moving beyond traditional television to become a functional piece of art.
Accessing the full Gallery+ library will require a subscription, though a rotating selection of artwork will be available for free—a model similar to Samsung’s Art Store. An integrated light sensor automatically adjusts the screen’s brightness and color temperature based on the room’s lighting, aiming to reproduce the texture and tone of original artworks as faithfully as possible.
Pricing and Availability
LG has not yet announced pricing or specific regional availability for the Gallery TV. These crucial details for consumers are expected to be finalized and revealed following the company’s showcase at the upcoming CES trade show. With this launch, LG is making a clear statement: the battle for the living room wall is heating up, and it’s no longer just about picture quality, but about aesthetics and integration.