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| Infinix Note 60 Ultra Design by Pininfarina |
In a move that bridges the worlds of high-octane automotive heritage and cutting-edge mobile technology, the iconic Italian design house Pininfarina is partnering with global smartphone brand Infinix. Famous for sculpting some of the most beautiful cars in history—including the legendary Ferrari Testarossa and the timeless Alfa Romeo Spider—Pininfarina will now apply its nearly century-old design philosophy to the upcoming Infinix Note 60 Ultra.
This collaboration signals a bold new chapter for both brands, aiming to redefine luxury and craftsmanship in the smartphone arena. For Infinix, the partnership arrives at a moment of significant growth. According to the latest data from IDC’s Worldwide Quarterly Mobile Phone Tracker, Infinix achieved the highest quarter-on-quarter shipment growth in Southeast Asia in Q2 2025. By aligning this surging market presence with Pininfarina’s unrivaled reputation for timeless aesthetics, the companies are making a clear statement about their ambitions in the premium segment.
A Strategic Shift Toward Premiumization
Tony Zhao, CEO of Infinix, framed the partnership as a key milestone in the brand’s strategic evolution. “As we collaborate with leading partners across different fields, we are steadily advancing Infinix’s journey toward premiumization,” Zhao stated. He emphasized that working with Pininfarina is more than a one-off project; it represents a deep, strategic investment in high-end design, starting with the Note 60 Series.
For Pininfarina, this venture is a deliberate and exciting expansion beyond the automotive world. Fabio Calorio, the company’s Senior Vice President of Brand, shared his enthusiasm: “Partnering with Infinix has been a great opportunity both to express Pininfarina’s legacy of Italian design excellence in the realm of technology and to apply our principles—the combination of beauty and performance—to enrich the user experience.” This philosophy, where elegant form is inextricably linked with functional performance, is expected to influence every curve, material choice, and tactile detail of the new device.
What to Expect from the Infinix Note 60 Ultra Design
While full specifications and pricing are slated for a reveal in the coming days, a teaser image released with the announcement hints at a significant aesthetic departure. The preview suggests a sleek, purposefully minimalist design language, likely featuring refined materials, harmonious proportions, and signature Pininfarina touches that evoke emotion and sophistication.
Critically, this is not intended as a fleeting marketing exercise. Insiders confirm the partnership is established as a long-term commitment, with plans to extend the collaborative design philosophy at least into the next generation of devices. This suggests a sustained effort to build a distinctly recognizable design identity for Infinix’s high-end portfolio.
The upcoming launch of the Pininfarina-designed Infinix Note 60 Ultra is poised to be a watershed moment, challenging preconceptions of where premium smartphone design can originate. It marries the dynamic, performance-driven momentum of a rising tech brand with the serene, timeless elegance of a design legend. The tech and design worlds will be watching closely to see if this fusion can truly create a new icon for the mobile age.
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| Infinix Note 60 Ultra Design by Pininfarina |