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| 77-inch Sony Bravia A95L OLED TV front shown at angle |
In the fast-moving world of television tech, a model from last year is often considered old news. But every so often, a TV arrives that is so good, it defies the usual cycle. Enter the Sony A95L. Despite debuting in 2023 and being followed by the new Bravia 8 II, experts and review sites like Rtings continue to rank it among the absolute best OLED TVs money can buy. For cinephiles and gamers seeking a large-screen experience, there’s particularly exciting news: the coveted 77-inch model—a size not available with its successor—has just hit its lowest price ever.
An Unbeatable Price for a Benchmark TV
If you've been eyeing this premium display, now is the moment to act. Price tracking tools like Keepa show the previous most tempting deal sat at $3,798. Today, that barrier has been shattered. The Sony 77-inch A95L OLED is now available for just $3,498 on Amazon, a staggering new record low. For those who prefer to shop elsewhere, Best Buy also has the model in stock, offering a substantial $1,500 discount off its original price.
Check the current deal on Amazon here to secure this landmark price.
The QD-OLED Advantage: Where the A95L Shines
The secret behind the A95L’s enduring praise lies in its second-generation QD-OLED panel. This technology allows for remarkable improvements in brightness and color volume compared to traditional OLEDs. The result is a picture with incredible depth—lighter hues pop with brilliance against inky, perfect blacks, creating a more dynamic and impactful image. While its successor, the Bravia 8 II, may eke out a slight win in peak HDR brightness, the A95L remains a benchmark for color accuracy right out of the box.
This precision, combined with an infinite contrast ratio, creates a reference-quality experience that meets the demands of the most discerning film enthusiasts. It’s a TV that truly comes alive in a dim or controlled lighting environment, transforming your media room into a personal theater.
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| 77-inch Sony Bravia A95L OLED TV shown in living room |
Processing Power: Sony's Signature Strength
Where Sony consistently outshines the competition is in its intelligent image processing, and the A95L is the pinnacle of this craft. Powered by the advanced Cognitive Processor XR, the TV doesn’t just upscale content—it analyzes and enhances it like the human brain. Older TV shows and classic films are rendered with stunning clarity, a feature that becomes essential on a massive 77-inch screen where every flaw would otherwise be magnified.
Built for Gamers (With a Few Notes for the Competitive)
PlayStation 5 owners will find a natural ally in the A95L. Sony’s "Perfect for PS5" features, like Auto HDR Tone Mapping and Auto Genre Picture Mode, make for a seamless, optimized setup. You get buttery-smooth 4K/120Hz gameplay with full support for VRR. However, it’s fair to note that dedicated gaming brands like LG offer slightly lower input lag, which might appeal to hyper-competitive players. Another consideration is that only two of the TV’s four HDMI ports are the full-bandwidth HDMI 2.1. For most console gamers, this is plenty, but PC power users should take note.
Surprising Bonus Features
The A95L in this deal isn’t just a display; it’s a multimedia hub with some unique tricks. Its Acoustic Surface Audio+ technology allows the screen itself to vibrate as a speaker, and it can even function as a superb center channel in a surround sound setup. Furthermore, it includes the Bravia Cam (often sold separately with other brands). This clever accessory acts as a webcam for video calls, and can also optimize your viewing experience by adjusting picture and sound settings based on your position in the room and the ambient light.
The Verdict: Unmatched Value at a New Low
The 77-inch A95L exists in a competitive space alongside giants like the LG G5 and Samsung S95F, which may boast brighter HDR highlights. But at its new sale price of $3,498, the Sony’s combination of flawless color accuracy, industry-leading processing, and immersive, large-screen format presents an unmatched value proposition. For anyone seeking a true top-tier home theater experience, this price drop makes the 2023 champion more compelling than ever.
You can also find the 77-inch Sony A95L at Best Buy to compare availability and purchase options.
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| 77-inch Sony Bravia A95L OLED TV side shot and connectivity |
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| Movies shown on 77-inch Sony Bravia A95L OLED TV |



