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| The Asus ROG Strix OLED XG27AQWMG is now available on Amazon for $649 with a Tandem WOLED glossy panel. |
The competition for the best 27-inch OLED gaming monitor just got hotter. Asus has officially opened orders in the United States for its latest contender, the ROG Swift OLED XG27AQWMG, a display that promises elite performance with a distinctive visual twist. Priced at $649, this new model strategically positions itself between two key rivals: the Gigabyte MO27Q28G (currently $599.99 at Newegg) and the LG UltraGear 27GX700A-B (priced at $799.99 on the LG website). But Asus is betting on one unique feature to win over enthusiasts: it’s the only one in this trio to launch with a glossy screen finish.
The Glossy Advantage: A Brighter, Punchier Picture
At the heart of the Asus ROG Swift OLED XG27AQWMG is a cutting-edge LG Display Primary RGB Tandem OLED panel. What truly sets it apart is the TrueBlack Glossy coating. For years, most gaming monitors have favored matte, anti-glare finishes to diffuse ambient light. Asus is challenging that norm, claiming its glossy treatment delivers sharper images, deeper blacks, and more vibrant colors—even in well-lit rooms.
The company states that the TrueBlack Glossy technology reduces reflections by up to 38% compared to previous-generation WOLED displays, aiming to mitigate the traditional downside of glossy screens. This move isn't entirely solitary; Gigabyte has announced a similar glossy model, the MO27Q28GR, but it has not yet hit the market, giving Asus a first-mover opportunity.
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| The Asus ROG Strix OLED XG27AQWMG delivers deeper blacks even in well-lit rooms thanks to its TrueBlack Glossy finish. |
More Than Just a Pretty Screen: Technical Upgrades Inside
This monitor isn't just about surface-level appeal. It represents a tangible step up from 3rd-gen WOLED panels. Key improvements include:
- Enhanced Brightness & HDR: It boasts up to 335 nits of full-panel brightness and can hit a searing 1,500 nits peak in HDR (at a 1.5% APL window), making specular highlights in games truly pop.
- Better Text & Longevity: A new four-stack panel structure is engineered to improve text clarity—a noted pain point for some OLEDs—and is said to extend the OLED lifespan by up to 60%.
- Color & Care: Color reproduction sees a slight bump to 99.5% DCI-P3 coverage. Asus has also packed in a suite of OLED care features, including a presence sensor that dims the screen when you walk away, to help combat potential burn-in.
Built for Blazing-Fast Gameplay
Of course, this is an ROG monitor, so gaming prowess is paramount. The XG27AQWMG delivers a silky-smooth 280 Hz refresh rate paired with an incredibly fast 0.03 ms (GtG) response time. Support for both NVIDIA G-Sync and AMD FreeSync Premium Pro ensures buttery, tear-free gameplay across a wide range of graphics cards.
For connectivity, you get one DisplayPort 1.4, two HDMI 2.1 ports, and a duo of USB-A hub ports. Notably, it lacks a USB-C port, which is a feature found on the competing Gigabyte model.
Pricing, Availability, and the Competitive Landscape
The Asus ROG Swift OLED XG27AQWMG is now available for purchase in the U.S. through major retailers like Amazon. You can also find more details on the official Asus shop page and the ROG product site, though stock may be limited at launch.
For gamers weighing their options, the landscape is compelling. The $649 Asus offers the glossy panel and Asus's robust feature set. The $599 Gigabyte MO27Q28G (available at the linked Newegg listing) provides similar core specs with a matte finish and USB-C at a lower cost. At the top end, the $800 LG UltraGear 27GX700A-B (on the LG site) sits as a premium alternative. Ultimately, Asus's new release adds a vibrant, glossy-coated contender to a market where every detail matters to discerning players.