 |
| Alleged DJI Avata 360 retail packaging. |
The drone community has been buzzing with anticipation for months, expecting DJI to drop a new product before the curtains closed on 2025. Contrary to those rumors, the sky remained quiet. However, a fresh and compelling leak has now given that anticipation a concrete shape and, most surprisingly, a startlingly accessible price tag. Meet the DJI Avata 360, the company's apparent answer to competitors like the Antigravity A1 and the planned successor to the popular Avata 2.
The first solid clue emerged almost a month ago when images of what appeared to be retail packaging for the Avata 360 surfaced online. For enthusiasts, retail packaging is often the final harbinger of an imminent launch, signaling that production lines are rolling and a reveal is just over the horizon.
Now, the critical details have followed. According to information aggregated from multiple sources, including a detailed report from The New Camera, the DJI Avata 360 will launch with a surprisingly aggressive pricing strategy in its home market.
Here’s the reported breakdown for China:
- Drone with Single Battery: Starting at CNY 2,988 (approximately $428).
- Drone with Battery & RC 2 Remote Controller: Priced at CNY 3,988 (approximately $571).
- Full Combo Kit: Including the drone, battery, and a choice of either the RC 2 controller or the new Goggles N3, plus other accessories, for CNY 5,688 (~$814).
This pricing structure, if accurate, positions the Avata 360 as a potentially disruptive force in the FPV (First-Person View) and cinewhoop drone segment. For reference, the current DJI Avata 2 with a basic combo kit retails for around $999 on platforms like Amazon, making the leaked entry point for the newer model significantly lower.
A recent social media post from reliable leaker @Quadro_News further stoked the community's excitement, adding credibility to the ongoing rumors.
What We Know (And What We Don't)
While the price leak is substantial, it frustratingly leaves out the most awaited detail: an official release date. The industry consensus, as noted in the report from The New Camera, points to a formal unveiling sometime in Q1 of 2026. Historically, DJI has prioritized its domestic Chinese market, so a staggered global release is likely, with the Avata 360 hitting Chinese shelves weeks or even months before other regions.
However, a significant shadow looms over its potential Western launch, particularly in the United States. The recent U.S. ban on the sales and imports of foreign-made drones from certain manufacturers, a move largely targeting Chinese drone tech, creates a major hurdle. While DJI has navigated restrictions before, a timely official release in the U.S. for the Avata 360 seems improbable, if not outright impossible, under the current regulatory climate. American buyers may need to brace for limited official channels and potentially higher grey-market prices.
A Strategic Move by DJI
This leaked pricing suggests DJI is preparing a powerful two-pronged attack. First, by offering a compelling direct alternative to newer competitors like the Antigravity A1. Second, by potentially replacing the Avata 2 at a more accessible entry point, the company could aggressively expand its footprint in the immersive flying market. The inclusion of the newer Goggles N3 in the combo kit also hints at a continued push for an integrated, high-performance ecosystem.
For now, pilots and tech watchers are advised to treat this as a highly credible leak, not an official announcement. All eyes will be on DJI's official channels in the coming weeks for a confirmation that could redefine the entry point for premium FPV drone experiences.
You can check the current pricing and setup for the outgoing DJI Avata 2 on Amazon to gauge the potential value shift.
