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| The AYN Odin 3 has received another price increase in just a few months. |
Gaming handheld enthusiasts have just days to secure current pricing as AYN implements significant adjustments across multiple device lines.
Following an earlier announcement in June regarding price hikes for two of its popular handheld consoles, AYN has now released complete details on the new pricing structure. The company has confirmed that the increases, initially reported to affect only the Thor and Odin 3 models, have now expanded to include the older Odin 2 Portal as well.
The official announcement came through AYN's Discord channel, where the company detailed the specific price adjustments and confirmed the effective date. This news has sent ripples through the retro gaming and Android handheld community, with many enthusiasts rushing to place orders before prices go up.
What's Changing and When
AYN has confirmed that the new pricing will take effect on Friday, July 3rd at 10 AM Beijing Time (BJT) . Buyers who want to secure current pricing are advised to complete their purchases before this deadline.
The official source for this announcement can be verified on AYN's Discord server, where the company regularly communicates with its community.
AYN Thor Price Breakdown: All Variants Affected
The AYN Thor lineup has seen the most significant adjustments, with increases varying by model. While most Thor variants will cost $10 more, the premium Thor Max 1TB configuration has received a steeper $30 increase.
The Thor Lite, which had maintained its original pricing since launch, is now included in the adjustment. The newly announced Thor Max (16GB RAM + 512GB) from April also appears in the updated pricing structure.
New AYN Thor Pricing:
- Thor Lite (Snapdragon 865 + 8GB RAM + 128GB storage) = $259
- Thor Base (Snapdragon 8 Gen 2 + 8GB RAM + 128GB storage) = $329
- Thor Pro (Snapdragon 8 Gen 2 + 12GB RAM + 256GB storage) = $409
- Thor Max (Snapdragon 8 Gen 2 + 16GB RAM + 512GB storage) = $479
- Thor Max (Snapdragon 8 Gen 2 + 16GB RAM + 1TB storage) = $579
The performance-focused Snapdragon 8 Gen 2 chipset remains the centerpiece of the Thor lineup, offering exceptional emulation and Android gaming capabilities that have made these devices so popular among enthusiasts.
Odin 3 and Odin 2 Portal: Uniform $10 Increases
The Odin series is seeing more consistent adjustments, with both the Odin 3 and Odin 2 Portal receiving $10 increases across all variants. This represents a modest but noticeable bump for potential buyers.
New Odin 3 Pricing:
- Odin 3 Base (8GB RAM + 128GB storage) = $349
- Odin 3 Pro (12GB RAM + 256GB storage) = $449
- Odin 3 Max (16GB RAM + 512GB storage) = $499
New Odin 2 Portal Pricing:
- Odin 2 Portal Base (8GB RAM + 128GB storage) = $259
The Odin 2 Portal's inclusion in this price adjustment is particularly noteworthy, as it represents the company's previous generation device now receiving its first price increase since release.
Why the Price Increase?
While AYN hasn't provided extensive commentary on the reasoning behind these adjustments, industry observers point to several factors that may have influenced the decision. Rising component costs, increased demand, and ongoing supply chain challenges have affected electronics manufacturers across the board throughout 2026.
The semiconductor market continues to experience volatility, and high-performance chips like the Snapdragon 8 Gen 2 used in the Thor and Odin 3 lines command premium pricing. Additionally, the expansion of the price increase to include the Odin 2 Portal suggests this may be a broader recalibration of AYN's product positioning.
What This Means for Buyers
For consumers currently considering any AYN handheld, the message is clear: act before July 3rd to secure current pricing. The $10 to $30 increases may not seem dramatic individually, but they represent significant percentages of the devices' overall costs – particularly for budget-conscious buyers eyeing the Thor Lite or Odin 2 Portal.
The retro gaming handheld market has grown increasingly competitive, with devices from companies like Retroid, Anbernic, and AYN all vying for consumer attention. AYN has distinguished itself through powerful chipsets and premium build quality, and these price adjustments may reflect the company's confidence in its market position.
Final Thoughts
AYN's price increases across the Thor, Odin 3, and Odin 2 Portal represent a significant moment for the Android handheld gaming community. With the effective date fast approaching, enthusiasts have a narrow window to make their purchasing decisions.
Whether you're considering the entry-level Thor Lite for classic emulation or the high-end Thor Max 1TB for cutting-edge Android gaming, the current pricing won't last long after July 3rd. The handheld gaming market continues to evolve, and these adjustments may signal broader trends in component costs and device pricing across the industry.
Stay tuned for updates as AYN continues to develop new products and refine its existing lineup. The company has shown a commitment to community engagement through its Discord server, where enthusiasts can stay informed about the latest developments.
Source : AYN on Discord