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| Apple is expanding its fast-selling stores as Corona cases increase |
The head of Apple's retail division said in an interview with Reuters: The company is working hard to expand its business to new formats to ensure users can use the new iPhone 12 amid the current coronavirus pandemic.
As the spread of novel coronavirus (COVID-19) and COVID-19 continues to increase in the USA and Europe, new fast-track stores are also being added.
New shapes include: a wall in front of the flagship store, a sales counter protected with plexiglass and shelves for storing accessories such as cell phone cases and AirPods. Customers schedule appointments to receive inquiries online or to interact with Apple service engineers.
For Apple, which has 271 retail stores in the US, the fresh look can help manage sales woes during the holiday season.
Today, with the epidemic spreading again in major markets like the United States and Europe, Apple is gearing up to launch its best-selling products this year. The company has been cautious about reopening its retail stores and has deployed a team of medical experts to make their own calls between provinces. Sometimes the store had to be closed again when local laws did not allow it. Store opening.
Apple's new Express Store offers another option in areas where rising interest rates (Covid-19) may force them to consider cutting services to limit the spread of infection.
Deirdre O'Brien, Apple's senior vice president of retail and personal affairs, said: “This option cannot be seamlessly tied to an Apple mall or store that is not near the busy downtown shopping district (which is a" hitch. "" It could be).
O'Brien told Reuters that Apple currently has about 20 such stores in the United States and Europe and plans to expand and expand to 50 stores in both regions by the end of this month.
"It's a faster way for us to serve our customers," O'Brien said. She added, "This enables us to maintain all reasonable social distancing and all healthy work procedures."