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| Facebook announces active users every month |
Facebook warned Thursday that even if the quarterly revenue from Analyst Relationships exceeds expectations, 2021 will be a challenge as companies affected by the global coronavirus pandemic continue to rely on digital ads from US companies. .
The world's largest social media company said in its forecast that it is facing "great uncertainty" due to the upcoming change in Apple's privacy rights and the potential reversal of the pandemic's shift to e-commerce.
Facebook said: "With e-commerce being our largest advertising industry, any change in this trend could become the focus of ad revenue growth in 2021."
The financial performance of Facebook, Google and Amazon shows that while the pandemic is ravaging other parts of the economy, the resilience of the tech giants is the same. Its success brings it closer to the Washington Review, which sees the company facing multiple antitrust investigations.
According to IBES data from Refinitiv, Facebook's total revenue (mainly ad sales) increased 22% from $ 17.65 billion in the third quarter ended September 30 to $ 21.47 billion, beating analyst expectations for an increase of $ 21.47 billion. 12%. .
The boycott of ads in July over Facebook's handling of hate speech remained largely unaffected, resulting in some social media giants, mostly small businesses, selling to stop the sale.
Facebook's sales growth - just behind Google as the second largest online advertising seller in the world - has steadily decreased as the business matures, reaching more than 20% in 2019.
However, compared to expectations, the company's performance is booming due to increased use of home users who stumble upon the platform while stopping the virus, although affected by the wider economic activity, online ad sales also slowed.
Facebook continues to expand its user base. Although the number of IBES users in North America decreased from the second quarter, the number of active users decreased from 2.7 billion, according to IBES, to 2.74 billion per month.
The company expects this trend to continue for the rest of the year, with user numbers remaining in the fourth quarter versus the third quarter or slightly lower.