Xiaomi replaces Apple from the third position in the cellular market
Xiaomi replaces Apple from the third position in the cellular market

Market data shows that due to US sanctions in the third quarter of this year, the Chinese smartphone manufacturer Xiaomi has increased the market share of China and Europe and the advantage of its rival Huawei. Weakens.

Xiaomi ranks third in the world ranking. According to market research firm Canalys, 47.1 million mobile phones were sold in the third quarter, an increase of 45% over the same period last year.

From July 1 to September 30, the global smartphone market decreased 1% year-on-year and shipments to 348 million units, but increased 22% from the second quarter. .

Samsung regained first place thanks to sales in India, as the Chinese brand is struggling due to political tension.

Huawei has slipped to second place in the world, and Apple, which launched the new iPhone 12 earlier this month, ranked fourth in the third quarter of 2020.

Market research firm Counterpoint said in a report on Thursday: Despite a lack of 5G technology, iPhone 11 was the best-selling mobile phone in China during the quarter.

The company said Thursday that the launch of the iPhone 12 caused Apple's sales in Greater China to drop 29% in the third quarter of this year. China is expected to grow again this quarter.

According to Counterpoint statistics, Xiaomi is the only brand growing in China. Sales were up 8% compared to the previous year. The entire smartphone market in China has continued to shrink, and shipments are down 14%.

"Xiaomi has made every effort to purchase these products from Huawei," Canalys analyst Mu Jia said in a report on Friday. He said that in Europe, Huawei shipments decreased by a quarter, while Xiaomi shipments increased by 88%.

Jia added, "Xiaomi took risks to set high productivity targets, but when it was able to fill the line with large devices (like the Redmi 9 series) in the third quarter, the move paid off."

Huawei's future is seen as uncertain due to US restrictions on the supply of chips for the company.

"As of September, the company will stop manufacturing advanced Kirin chips," said Richard Yu, director of consumer affairs at Huawei.

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