Amazon announces the biggest holiday shopping season ever
Amazon announces the biggest holiday shopping season ever

As the new Coronavirus (COVID-19) pandemic is forcing more people to shop online, this Christmas shopping season is the biggest shopping season ever, Amazon said on Tuesday.

The e-commerce giant said in its blog that shoppers are shopping early for gifts and seasonal things for their loved ones. Although Amazon has achieved huge sales, many business retailers are struggling to survive the epidemic.

Happy Amazon: Popular buys include Echo Dot loudspeakers, former US President Barack Obama's book A Promised Land, Revlon single-stage hair dryers and condenser brushes. The popularity of self-service, home and convenience products is one of the most popular trends at this time.

Jeff Wilk, CEO of Global Consumer Division at Amazon, said, “Unlike at any other time of the year, it is evident that this Christmas season customers will always want to find a gift for your loved one or another additional gift. Valuable Offer, we are happy to help you with the drawing. Season.

"Thanks to customers, employees and business partners around the world for making this holiday the best yet, and we thank you for your support to the community now and throughout the year."

Amazon has not disclosed actual sales of Black Friday or Cyber ​​Monday (the busiest two days of the holiday season).

Amazon has been criticized for promoting its own products at the expense of products sold by independent retailers. However, the company said that independent retailers also saw record demand on the platform this year.

From Black Friday to Cyber ​​Monday, Amazon said, more than $ 4.8 billion was sold to companies unrelated to the site globally, indicating that this number rose 60% year-on-year. She added that 71,000 small and medium-sized companies had sales of more than $ 100,000 in the holiday season.

As with many retail stores, Amazon holiday offers are older than usual this year as well. It has moved into prime time from mid-July to October, kicking off the unofficial shopping season.

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