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| Jaguar will be a 100% electric brand by 2030 |
Jaguar Land Rover is expected to be fully electric Jaguar Land Rover by 2030.
The automaker has joined a global race to develop a zero-emissions model to circumvent the upcoming ban on sales of new fossil fuel vehicles.
Jaguar Land Rover (JLR) said Monday: The Jaguar brand will build an all-electric prototype suite on a new electric platform before 2025, leading the trend.
Jaguar is known for its high-performance electric models from the 1960s and 1970s.
It faces the challenges of many other automakers as it migrates to electric cars while maintaining the feel and performance of luxury internal combustion engine models.
"We will launch six fully electric models over the next five years, and the first model will be released in 2024," the Jaguar Land Rover Group said. Factory business.
"It is time to reinvent the brands," said (Thierry Boulloure), who took over in September.
Jaguar Land Rover says it spends around 2.5 billion pounds (US $ 3.5 billion) annually on energy technology and developing grid-connected vehicle services.
Jaguar Land Rover has also invested in developing hydrogen fuel cells to convert hydrogen into cars of the future.
As part of a long-term investment plan, the automaker plans to deploy hydrogen fuel cell prototypes on UK roads over the next year.
This plan has been proposed because global auto companies are pursuing a zero-emissions strategy to meet stringent CO2 emissions targets in Europe and China.
A group of countries have also announced a ban on the sale of new fossil fuel cars that will take effect in the UK in 2030.
Bentley Motors, a luxury car brand owned by Volkswagen in Germany, announced in November that the group will be fully electric by 2030.
GM said last month its goal is to have zero emissions by 2035.
Jaguar Land Rover has announced its goal of achieving net zero carbon emissions in its supply chain, products and processes by 2039.