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| Spotify clips are similar to Instagram stories but are only intended for artists |
Spotify made history with the Spotify Clips feature, which the company announced during its Stream On online event.
Although it has been many years since Snapchat introduced the concept of stories to the world, some social networks keep repeating it to this day.
The Twitter fleet feature is the latest rather than the last, as Spotify has now joined the group through Spotify clips.
Similar to Snapchat and Instagram Stories, this feature will be available through Spotify playlists and allow artists to connect with fans in new ways.
It has now become popular to launch story functionality (a short-lived way to share photos and videos within 24 hours) on various platforms.
Spotify appears to be about to introduce a story feature as well, but the Spotify editing feature is only available to artists and is currently being tested.
Unlike other platforms, Spotify Clips works completely differently and not everyone can use them.
Listeners cannot share stories. On the contrary, some playlists can display artists' photos and videos with new features.
It's not clear how artists are sending content to Spotify clips, but Spotify has indicated that the feature is not available to artists via Spotify as the creators expected.
Stories have become a staple for daily active users on the growing platform, as in 2019 Instagram revealed that 500 million users view Instagram Stories every day.
Spotify expects artists to publish exclusive content in this feature to invite users to interact with it and to play specific tracks from the playlist that includes Spotify's editing feature.
The Swedish music giant announced in early February that Spotify now has 345 million monthly active users and more than 155 million paid users worldwide.
The Spotify library contains over 70 million podcasts, 4.5 billion playlists, and over 2 million podcasts created by over 8 million creators.
The service will be fully expanded to provide audio streaming services in more than 80 new markets around the world. The platform has been expanded to include 36 languages.