Apple has less than 20 million Apple TV Plus users
Apple has less than 20 million Apple TV Plus users

Apple said its Apple TV Plus service had fewer than 20 million users in the United States and Canada in July, allowing it to pay lower prices for producers compared to streaming creators with more subscriptions, according to the representative union. Television and film workers who perform tasks such as operating cameras and construction sites.

The company has never revealed the number of subscribers to the Apple TV Plus streaming service, which launched in the fall of 2019.

Analysts are not prepared to make estimates. But many people say its impact is minimal compared to services like Netflix with 209 million subscribers in the second quarter and Disney Plus with 116 million subscribers.

Although the company is the world's most valuable state-owned company, the fact that it can still pay discounts highlights some of the problems Hollywood workers have with replacing radio with television, and union members are upset to decide whether to pay better wages. get over.

If the streaming media service has fewer than 20 million subscribers in the United States and Canada (July 1 of each year), its big-budget streaming media products may offer lower rates to employees under the current contract. A union spokesperson said Apple told IATSE it had fewer than 20 million subscribers.

The union is currently negotiating a new contract with the Federation of Film and Television Producers. Apple is a member of the alliance. However, a spokesperson for the industry organization said the alliance is negotiating on behalf of all its members and will not cut off certain companies.

Compared to other streaming media platforms, Apple pays its employees lower fees


An Apple spokesperson did not comment on the number of subscribers. However, he said the company's fees are in line with those of major streaming services.

Under the current contract, the commercial terms for producing streaming services are not as stringent as they are for traditional TV shows or movies, as streaming media revenue is currently uncertain and products require more flexibility.

However, union leaders believe that broadcasting is no longer a new form of media and that companies that finance production should pay prices closer to traditional media production.

A press release from IATSE states: "Some new hires on broadcast projects are being paid less and less, even for businesses whose budget is comparable to or higher than that of traditional films. He also stressed that negotiations have reached an impasse.

Compensation for new media is a topic of negotiation. The most pressing issue is the specific working conditions that have worsened during the COVID-19 pandemic, including long working hours.

Actors and celebrities have started posting information on social media platforms in support of IATSE and possible strikes.

Apple is said to have spent as much as $15 million on each episode of shows like "The Morning Show." To try to provide high quality content for its services.

The company also offers a free trial with the purchase of a new phone or tablet. These tests began to expire in July.

The company sold around 206 million iPhones worldwide in 2020. That's a lot of free trial.

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