Instagram Adds New Map Search Tool
Instagram Adds New Map Search Tool

Instagram has launched live testing in Australia and New Zealand of a new feature called Map Finder that will allow users to discover businesses and attractions via in-app maps, and find information and tags on public posts for each business and location listed.

Users who have access to the new options must click the map icon in the upper right corner of the Explore tab. Then it will be linked to the new map search, which will mainly highlight cafes and restaurants, as well as shops, entertainment venues, etc.

When you click on the new site label, it expands to display more information about the site. For a company, this includes opening times, address, pricing information, and contact information about its IG profile, as well as a grid display of public publications featured on this site.

Pricing information is meant to be added to a business profile at the platform level, giving brands the flexibility to choose their price list on screen. For restaurants, this can be my estimated average price per meal and entertainment ticket prices. .

This plugin provides a more direct link between Instagram and business, and the platform is increasingly focusing on this element with tools such as stores and new advertising options.

Instagram Adds New Map Search Tool

According to the platform, more than 200 million businesses use Instagram every month and 90% of users focus on at least one company. Therefore, the simplification of this connection corresponds to the growing patterns of use and business requirements.

This feature is similar to Snapchat's advanced map tool and now displays business information in the same way.

Snapchat added "My Favorite Places" to its map in July. Use the map view to highlight the businesses and popular places you've visited.

The site also dates back to where public stories are shared using site tags. It now also appears in map view, with a circular image (instead of a square) and a color story loop.

Clicking on it will allow you to search for general stories from a specific site. You can scroll the map to view stories from around the world on this site.

Last October, the platform removed the story from the site. As part of temporary program changes ahead of the US elections. Designed to reduce the spread of misinformation.

After 10 months of absence, the job came back. But on the map, you can again view the history by location, which is very necessary for users.

Previous Post Next Post