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| Apple cars can become a service not a product |
There have been dozens of leaks related to the first car from Apple. Although reports from technology companies entering the automotive field include other companies such as Xiaomi, the focus is on Apple. Because in addition to the huge financial assets that the company has at its disposal, its products have managed to attract millions of users around the world.
According to multiple sources, Apple has been developing automobile related projects in the past few years. The first Apple-branded car is expected to hit the market in the next few years.
Morgan Stanley analyst Katie Huberty believes that Apple's usual strategy is also being implemented in the auto sector. It is a strategy to slowly develop products or features, to spread them to the highest possible quality and thus increase the chances of success.
So far, despite Apple's involvement in the field, it has been reported that the company may abandon any plans to enter the field if the company believes that it cannot offer suitable products or generate satisfactory profits.
The car market has changed a lot in recent years. On the one hand, due to the environmental risks of organic fuels, on the other hand, and due to the high maintenance costs of conventional cars, the world has also begun to switch to electric cars faster.
Apple cars can become a service, not a product
On the other hand, many countries of the world have begun to reduce their dependence on cars. This is because public transportation is improving greatly, which may also change the future of the market. Because the user can specify that there are enough advantages in the local public transportation to avoid buying a car from the start.
For Apple, all of these factors can have an impact on the entire project, as less reliance on cars will of course reduce the company's car sales. On the flip side, analysts expect Apple to sell up to 1.5 million electric cars by 2030.
Huberty believes Apple cars could be primarily driven by the service industry. This is because it must give the vehicle the correct performance and specifications and then it can continue to benefit the owner by providing services and accessories.
In addition, as usual, the company tends to build an integrated system to connect its car with the company's other products. This increases the ease of use and the loyalty of the car owner to it.
Perhaps the first step in implementing this plan is the automobile industry. Apple will then enjoy it for many years to come. As usual, the company also needs to bring elements of luxury and sustainability into its cars, just as it did with the iPhone and iPad.
It is no secret that the Cupertino giant relied on their services to generate billions in profits. Including the App Store, Apple TV +, Fitness +, etc. When he launches his first car, there may be dozens of other services for car owners. It means more profit, and most importantly it is continuous and not dependent on sales.