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| Apple lowers production target for iPhone 13 due to chip issues |
Given the chronic scarcity of chips affecting its flagship products, Apple may lower the estimated production target for the iPhone 13 by 10 million in 2021.
The company had planned to produce 90 million new iPhone models in the last three months of this year. But now he's telling manufacturing partners the total could be lower because Broadcom and Texas Instruments can't supply enough components.
The tech giant is one of the biggest chip buyers in the world. Determines the annual pace of the electronic supply chain. But even with purchasing power, the company is struggling to deal with supply bottlenecks that have crippled many industries around the world.
Major chip makers have warned that demand could outpace supply for next year or even beyond. Apple Resources features components from Texas Instruments (TI) and Broadcom, the former supplier of its wireless components.
A single Texas Instruments (TI) chip, not on the latest iPhone, was wired to power the OLED display. Apple is also experiencing a shortage of spare parts from other suppliers.
The effect of the company's insufficient ability to offer new models to customers. The iPhone 13 Pro and iPhone 13 Pro Max will be launched in September, but the order will not be delivered for about a month.
The new devices are currently listed as not available in many of the company's retail stores. There were also similar delivery delays between the company's partners.
Existing orders are expected to be delivered in mid-November. Therefore, Apple can still make the new iPhones available to consumers in time during the Christmas season.
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The year-end quarter is expected to be the company's biggest business to date. And generates sales of up to 120 billion US dollars. This may rise by about 7% compared to the previous year.
In addition to the difficulty of charging the iPhone 13, the company has worked hard to make enough Apple Watch Series 7 and other products.
In addition, the prolonged power crisis in China could exacerbate the problems of the iPhone maker. Apple supplier TPK said its subsidiary in southeast China's Fujian Province is adjusting its production schedule due to local government restrictions.
It took less than two weeks for the iPhone installer Pegatron to take power-saving measures as part of government power restrictions.