Microsoft and Sega Explore the Cloud Gaming Alliance
Microsoft and Sega Explore the Cloud Gaming Alliance

Sega said Monday that it is exploring a strategic alliance with Microsoft to leverage the Xbox maker's cloud gaming technology to create big-budget games, leading to the belief that the move would have a deeper impact.

Sega, headquartered in Tokyo, said it is exploring the possibility of developing games with a global impact on Microsoft's Azure cloud platform. No further details were provided, especially if the deal includes exclusive games or an investment.

Microsoft's main cloud gaming plan is available through Xbox Game Pass, a cross-platform subscription service that includes Sega games like the popular Yakuza series.

Cloud gaming eliminates the need for massive hardware. However, it requires a fast internet connection. The software giant is aggressively trying to get into this emerging field.

Collaborate to develop the next generation of cloud games

Compared to Sony's PlayStation, the Xbox is widely believed to be lagging behind in the console battle.

“By working with Microsoft to predict future acceleration trends, our goal is to improve the development process and continue to provide a high-quality experience for gamers who use Azure cloud technology,” Sega said.

There are rumors that Microsoft is trying to take over Sega, Sega Hedgehog Sonic has been owned for decades. Japan is the third largest gambling market in the world and a major innovator in the industry, but there is still weakness in Redmond, Washington.

The two companies have a long history of working together, and Monday's announcement follows Sega's latest line of critically acclaimed products, including the Persona collection and Total War.

Sega has abandoned the Dreamcast console after a series of failures and has already demonstrated its ambition to make its video games more appealing.

Sega explained how 5G enables on-demand content. This alliance shows that game companies clearly understand that game streaming is the future. Therefore, next generation development resources are explored in a cloud-based environment.

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