Twitter stops opening links in AMP
Twitter stops opening links in AMP

Twitter has stopped supporting mobile AMP technology, according to a support page revealed by search engine optimization consultant Christian Oliveira.

The support page first explained how the company automatically referred users of its mobile app to the AMP version of the page through links on social media.

However, sometime since October 21, Twitter updated its page to announce that the feature will be discontinued later this year. He said he would phase out his support during the fourth quarter.

AMP Technology is an open source HTML framework developed by the open source AMP project. It was originally developed by Google as a competitor to Facebook Instant Articles and Apple News.

AMP is optimized for mobile web browsing. It is supposed to help websites load faster.

Editors have noticed a drop in AMP traffic, especially since Google started putting non-AMP pages in the News Headlines section.

According to the data, it appears that this removal process was completed earlier this month. Now it looks like trying to access the page from Twitter will take the user directly to the normal web page. This is not an AMP enabled version.

However, the company noted that AMP can offer fast charging and a robust mobile web experience. Since Google launched this technology in 2015, the technology has been controversial.

Most of the controversy centers on Google's perceived control of the project, which some critics say amounts to Google's attempt to consolidate its control over the open network.

Twitter is phasing out AMP support by Q4

This technique poses more basic UI problems for platforms like Twitter. Because if the URLs give the impression that the pages come from Google, they can be spoofed. It has nothing to do with the site he created it.

This will create a browser extension that will automatically redirect the AMP page to the original article url to avoid confusion.

There is no reason to change the policy in the Twitter support document. But the social network's decision came after Google itself announced in May 2020 that it would no longer require news sites to submit AMP versions of their pages in order for them to appear in the "News" section of its search engine.

The move follows Google's May 2018 initiative, which uses AMP results and translates its functionality into public web standards.

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